by Food Marketing | Oct 24, 2025 | DoctorWine
In the world of large-scale retail trade, a wine’s success isn’t measured solely in bottles sold or profit margins. The true measure is time. More precisely, the speed at which the product moves from the shelf to the consumer’s cart. This is called...
by Food Marketing | Jul 31, 2025 | DoctorWine
From price to meaning: a new challenge for wine in modern distribution For years, wine in large-scale retail trade was almost exclusively about price. Flyers, promotions, and discounts dominated communication, often transforming the bottle into a vague good, reduced...
by Food Marketing | Jul 17, 2025 | DoctorWine
Retail media is the new frontier of in-store communication. It’s no longer about limiting yourself to labels, price tags, or spot promotions, but rather building a dialogue with the consumer at the most crucial moment: the moment of purchase. In Italy, wine,...
by Food Marketing | Jun 26, 2025 | DoctorWine
Italian large-scale retail trade is currently facing a complex challenge: finding the balance between the reassuring uniformity of common assortments and the added value of local production. The wine sector is where this tension emerges most forcefully, because wine...
by Food Marketing | Jun 5, 2025 | DoctorWine
Who is the real producer of the branded wine we buy in supermarkets? Distributors make the decision, and in recent years they have transformed private labels from simple, affordable alternatives into true customer loyalty tools. Price is no longer the only lever:...
by Food Marketing | May 8, 2025 | DoctorWine
In large-scale retail trade, promotions have long dominated wine marketing strategies. Double-digit discounts, 3-for-2 deals, and flyers filled with discounted bottles have shaped the imaginations of entire generations of consumers. Today, however, the landscape is...
