The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
Within large-scale retail trade (GDO), trust is the most valuable asset a brand can earn. Consumers, faced with shelves full of options, often choose not only based on price or convenience, but above all based on the perceived level of trustworthiness of a brand....
The real possibility of new tariffs on Italian wine imports into the United States isn't just a diplomatic issue to resolve: it's a strategic warning signal. In recent years, many wineries have tied much of their economic development to the American market, becoming...
How to manage promotions and discounts without losing margin In an increasingly competitive and price-sensitive market, large-scale retail trade (GDO) constantly finds itself having to balance two apparently opposite needs: on the one hand, the goal of attracting...
In the context of large-scale retail trade (GDO), innovation is a crucial factor for success. Among the many areas of evolution, packaging plays a key role, as it not only protects the product, but also represents the first point of contact with the consumer. But how...