A SYSTEMATIC APPROACH TO IMPROVE SALES PERFORMANCE

Category Management

In the wine, sparkling wine, and spirits sector, we develop Category Management projects for retailers, distributors, and producers. Category Management proves to be a powerful tool, offering a systematic approach to improving sales performance through assortment construction and the design of the offer range and display mode. This approach enhances customer satisfaction and translates into increased sales, margins, and operational efficiency. By analyzing the beverages sector, particularly alcoholic ones and wine, the Category Management approach allows for a deep understanding of consumer purchasing behavior and adaptation of the assortment to the specific needs of each sales outlet. This helps predict and meet customer expectations more accurately.

In detail:

• Sales analysis: – Ranking by type, positioning,
• Price scale, concentration, – Assortment width and composition,
• Performance continuous/promotion,
• Benchmark with competitors and reference market,
• Layout analysis,
• Efficiency, readability, coherence,
• analisi lay-out
• Definition of new assortment and display setup,
• Pilot area test pre and post analysis: accompanied expenses / customer interviews.