we have been providing high profile consultancy for 40 yearsFood & Beverage||marketing||Large-scale distribution||wine & spirits
Developing Branding for Family Businesses in the Food and Wine Sector
Branding is one of the most crucial elements to distinguish a family business in a crowded and competitive market such as the food and wine industry. Creating a strong and authentic brand is not just a matter of logo design or color choice: it is above all the ability...
Are Italian Consumers Becoming More Open to International Wines?
The Italian wine market is one of the most competitive in the world, deeply rooted in loyalty to local products. For this reason, establishing an entry strategy in this market might initially seem very challenging for foreign producers. However, the openness of the...
Developing Strategic Partnerships in the Wine Sector: Opportunities and Growth Strategies
The wine industry is one of the oldest and most fascinating industries in the world, but also one of the most competitive. Over the past few decades, evolving market dynamics and changing consumer preferences have led wineries to seek new strategies to remain...
Artificial Intelligence in Business Development for the Food & Beverage Sector
Artificial Intelligence (AI) is revolutionizing the way businesses operate across various sectors, and food & beverage is no exception. With advancements in technology and access to vast amounts of data, AI can support strategic decisions and optimize business...
Crisis Communication Management: Best Practices for Protecting Corporate Reputation
Crisis communication is a crucial aspect for any organization. Crises can strike unexpectedly and vary in nature: from internal issues like corporate scandals or data breaches to external events such as natural disasters or economic crises. Effectively managing...
Digital Marketing Strategies to Increase Sales in the Food and Wine Industry
The food and wine industry has seen a significant transformation in recent years, with digital marketing playing a crucial role in increasing sales and reaching new markets. Companies operating in this sector must adopt targeted strategies to compete effectively and...
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