we have been providing high profile consultancy for 40 yearsFood & Beverage||marketing||Large-scale distribution||wine & spirits
The Influence of Gen Z on Consumer Choices in Large-Scale Retail: Emerging Trends and Preferences
In recent years, large-scale retail trade has been undergoing profound change, driven by the emergence of Generation Z among active consumers. These young people, born between the mid-1990s and the early 2010s, grew up in a digital, hyper-connected world, accustomed...
From Production to Consumer: Transparency in the Food Supply Chain as a Differentiating Factor
Competitiveness in the agri-food sector is changing rapidly and structurally. While quality, price, and distribution were once the key factors for differentiation, today the true strategic lever is transparency. Consumers seek guarantees, wanting to know where their...
Marketing for Food Companies: Advanced Strategies for Growth in an Increasingly Competitive Market
The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...
The time factor: rotation speed as the key to success in large-scale retail trade
In the world of large-scale retail trade, a wine's success isn't measured solely in bottles sold or profit margins. The true measure is time. More precisely, the speed at which the product moves from the shelf to the consumer's cart. This is called rotation, the...
Marketing for Wineries: Strategies and Tools for Growth in a Competitive Market
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
How to Build Trust Between Brands and Consumers in Large-Scale Retail
Within large-scale retail trade (GDO), trust is the most valuable asset a brand can earn. Consumers, faced with shelves full of options, often choose not only based on price or convenience, but above all based on the perceived level of trustworthiness of a brand....
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