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The time factor: rotation speed as the key to success in large-scale retail trade
In the world of large-scale retail trade, a wine's success isn't measured solely in bottles sold or profit margins. The true measure is time. More precisely, the speed at which the product moves from the shelf to the consumer's cart. This is called rotation, the...
Marketing for Wineries: Strategies and Tools for Growth in a Competitive Market
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
How to Build Trust Between Brands and Consumers in Large-Scale Retail
Within large-scale retail trade (GDO), trust is the most valuable asset a brand can earn. Consumers, faced with shelves full of options, often choose not only based on price or convenience, but above all based on the perceived level of trustworthiness of a brand....
Wine and Large-Scale Retail: How to Build Value Beyond Price
From price to meaning: a new challenge for wine in modern distribution For years, wine in large-scale retail trade was almost exclusively about price. Flyers, promotions, and discounts dominated communication, often transforming the bottle into a vague good, reduced...
Retail Media and Italian Wine: From the Shelf Aisle to Immersive Storytelling
Retail media is the new frontier of in-store communication. It's no longer about limiting yourself to labels, price tags, or spot promotions, but rather building a dialogue with the consumer at the most crucial moment: the moment of purchase. In Italy, wine, despite...
Beyond tariffs: Italian wine must rethink its business model.
The real possibility of new tariffs on Italian wine imports into the United States isn't just a diplomatic issue to resolve: it's a strategic warning signal. In recent years, many wineries have tied much of their economic development to the American market, becoming...
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