by Food Marketing | Jan 15, 2026 | Consumption and Scenarios, Sales
In recent years, large-scale retail trade has been undergoing profound change, driven by the emergence of Generation Z among active consumers. These young people, born between the mid-1990s and the early 2010s, grew up in a digital, hyper-connected world, accustomed...
by Food Marketing | Jun 5, 2025 | DoctorWine
Who is the real producer of the branded wine we buy in supermarkets? Distributors make the decision, and in recent years they have transformed private labels from simple, affordable alternatives into true customer loyalty tools. Price is no longer the only lever:...
by Food Marketing | May 8, 2025 | DoctorWine
In large-scale retail trade, promotions have long dominated wine marketing strategies. Double-digit discounts, 3-for-2 deals, and flyers filled with discounted bottles have shaped the imaginations of entire generations of consumers. Today, however, the landscape is...
by Food Marketing | Apr 17, 2025 | DoctorWine
How do large-scale retail chains build their offerings? It’s not simply a matter of logistics or choosing the most competitively priced labels: the wine selection in large-scale retail is a true strategic lever, where margins, brand identity, consumption trends,...
by Food Marketing | Apr 3, 2025 | DoctorWine
Large-scale retail trade (GDO) has changed dramatically. From a simple outlet selling cheap, anonymous bottles, it has become the primary wine purchasing channel for Italians, with increasingly curated dedicated spaces and selections that focus on quality. While...
