by Food Marketing | Feb 17, 2026 | Consumption and Scenarios, Sales, Supermarkets and Large-Scale Retailers
In recent years, the plant-based sector has ceased to be a niche for vegetarian or vegan consumers and has transformed into one of the most dynamic drivers of innovation in large-scale retail trade. Today, we’re talking about a cross-cutting market, capable of...
by Food Marketing | Jan 15, 2026 | Consumption and Scenarios, Sales
In recent years, large-scale retail trade has been undergoing profound change, driven by the emergence of Generation Z among active consumers. These young people, born between the mid-1990s and the early 2010s, grew up in a digital, hyper-connected world, accustomed...
by Food Marketing | Jun 5, 2025 | DoctorWine
Who is the real producer of the branded wine we buy in supermarkets? Distributors make the decision, and in recent years they have transformed private labels from simple, affordable alternatives into true customer loyalty tools. Price is no longer the only lever:...
by Food Marketing | May 8, 2025 | DoctorWine
In large-scale retail trade, promotions have long dominated wine marketing strategies. Double-digit discounts, 3-for-2 deals, and flyers filled with discounted bottles have shaped the imaginations of entire generations of consumers. Today, however, the landscape is...
by Food Marketing | Apr 17, 2025 | DoctorWine
How do large-scale retail chains build their offerings? It’s not simply a matter of logistics or choosing the most competitively priced labels: the wine selection in large-scale retail is a true strategic lever, where margins, brand identity, consumption trends,...
