by Marco | May 20, 2025 | Marketing and Branding, Sales, Supermarkets and Large-Scale Retailers
In the context of large-scale retail trade (GDO), innovation is a crucial factor for success. Among the many areas of evolution, packaging plays a key role, as it not only protects the product, but also represents the first point of contact with the consumer. But how...
by Marco | Apr 15, 2025 | Consumption and Scenarios, Supermarkets and Large-Scale Retailers
In the Food & Beverage industry, logistics is one of the most important cogs in ensuring that products arrive at their destination efficiently, safely and on time. With ever-decreasing profit margins and an ever-changing demand, characterized by the search for...
by Marco | Mar 26, 2025 | Marketing and Branding, Supermarkets and Large-Scale Retailers
How to Monetize Sales Channels with Digital Advertising In recent years, the world of large-scale retail trade (GDO) has undergone a profound transformation, driven by digitalization, e-commerce and the growing centrality of data. One of the most significant trends in...
by marketing | Mar 18, 2024 | Supermarkets and Large-Scale Retailers
Emerging global trends in the retail sector are redefining business models, marketing and sales strategies, and consumer expectations. This constantly evolving sector is at the intersection of technological innovation, changing purchasing behaviors, and the growing...
