by Food Marketing | Oct 23, 2025 | Communication and Promotion, Marketing and Branding, Supermarkets and Large-Scale Retailers
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
by Food Marketing | Jun 5, 2025 | DoctorWine
Who is the real producer of the branded wine we buy in supermarkets? Distributors make the decision, and in recent years they have transformed private labels from simple, affordable alternatives into true customer loyalty tools. Price is no longer the only lever:...
by Food Marketing | May 20, 2025 | Marketing and Branding, Sales, Supermarkets and Large-Scale Retailers
In the context of large-scale retail trade (GDO), innovation is a crucial factor for success. Among the many areas of evolution, packaging plays a key role, as it not only protects the product, but also represents the first point of contact with the consumer. But how...
by Food Marketing | May 8, 2025 | DoctorWine
In large-scale retail trade, promotions have long dominated wine marketing strategies. Double-digit discounts, 3-for-2 deals, and flyers filled with discounted bottles have shaped the imaginations of entire generations of consumers. Today, however, the landscape is...
by Food Marketing | Apr 15, 2025 | Consumption and Scenarios, Supermarkets and Large-Scale Retailers
In the Food & Beverage industry, logistics is one of the most important cogs in ensuring that products arrive at their destination efficiently, safely and on time. With ever-decreasing profit margins and an ever-changing demand, characterized by the search for...
