by Food Marketing | Oct 7, 2024 | Communication and Promotion, Marketing and Branding
Artificial Intelligence (AI) is revolutionizing the way businesses operate across various sectors, and food & beverage is no exception. With advancements in technology and access to vast amounts of data, AI can support strategic decisions and optimize business...
by Food Marketing | Sep 23, 2024 | Communication and Promotion
Crisis communication is a crucial aspect for any organization. Crises can strike unexpectedly and vary in nature: from internal issues like corporate scandals or data breaches to external events such as natural disasters or economic crises. Effectively managing...
by Food Marketing | Aug 1, 2024 | Marketing and Branding
In the competitive world of large-scale retail trade (GDO), the difference between success and failure often lies in a company’s ability to best manage the complex relationship with this sales channel, understand its characteristics and needs, and establish a...
by Food Marketing | Jul 25, 2024 | Consumption and Scenarios
In the current socio-economic landscape, we are witnessing a growing polarization of consumption in various sectors, from tourism to travel, from holidays to experiences in general. The same destination, the same experience or the same travel route can be enjoyed at...
by Food Marketing | Jun 14, 2024 | Communication and Promotion
Artificial Intelligence (AI) is revolutionizing many industries, and food & beverage is no exception. The adoption of AI technologies can offer significant advantages in the development of promotion, communication and public relations strategies and actions. In...
