by Food Marketing | May 27, 2024 | Horeca
The Horeca market, acronym for HOtel, REstaurant and CAfé, represents a vital sector in the global economy. Selling in this area requires targeted strategies and an in-depth understanding of market dynamics. Let’s see together what are the critical success...
by Food Marketing | May 15, 2024 | Sales
In the food industry, which includes food, wine and beverage, customer relationship management (CRM) is vital to the success and sustainable growth of a company. Due to the competitiveness of the market and the high level of consumer expectations, companies must not...
by Food Marketing | Apr 22, 2024 | Marketing and Branding
In the contemporary commercial landscape, niche producers occupy a unique and challenging position in Italy and in the food & wine sector. Characterized by limited production, focus on specific market segments and often by a passion for quality and uniqueness of...
