by Food Marketing | Nov 18, 2025 | Communication and Promotion, Marketing and Branding
The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...
by Food Marketing | May 8, 2025 | DoctorWine
In large-scale retail trade, promotions have long dominated wine marketing strategies. Double-digit discounts, 3-for-2 deals, and flyers filled with discounted bottles have shaped the imaginations of entire generations of consumers. Today, however, the landscape is...
by Food Marketing | Oct 22, 2024 | Communication and Promotion
The wine industry is one of the oldest and most fascinating industries in the world, but also one of the most competitive. Over the past few decades, evolving market dynamics and changing consumer preferences have led wineries to seek new strategies to remain...
by Food Marketing | Oct 7, 2024 | Communication and Promotion, Marketing and Branding
Artificial Intelligence (AI) is revolutionizing the way businesses operate across various sectors, and food & beverage is no exception. With advancements in technology and access to vast amounts of data, AI can support strategic decisions and optimize business...
by Food Marketing | Sep 23, 2024 | Communication and Promotion
Crisis communication is a crucial aspect for any organization. Crises can strike unexpectedly and vary in nature: from internal issues like corporate scandals or data breaches to external events such as natural disasters or economic crises. Effectively managing...
