by Marco | Oct 30, 2024 | Consumption and Scenarios
The Italian wine market is one of the most competitive in the world, deeply rooted in loyalty to local products. For this reason, establishing an entry strategy in this market might initially seem very challenging for foreign producers. However, the openness of the...
by Marco | Jul 25, 2024 | Consumption and Scenarios
In the current socio-economic landscape, we are witnessing a growing polarization of consumption in various sectors, from tourism to travel, from holidays to experiences in general. The same destination, the same experience or the same travel route can be enjoyed at...
by Marco | Mar 26, 2024 | Consumption and Scenarios
The wine market is going through a period of significant transformation, characterised by an evolution in consumer tastes and preferences. which makes reading the market particularly complex. Among the most evident trends, we are witnessing a marked polarization of...