by Food Marketing | Oct 24, 2025 | DoctorWine
In the world of large-scale retail trade, a wine’s success isn’t measured solely in bottles sold or profit margins. The true measure is time. More precisely, the speed at which the product moves from the shelf to the consumer’s cart. This is called...
by Food Marketing | Oct 23, 2025 | Communication and Promotion, Marketing and Branding, Supermarkets and Large-Scale Retailers
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
by Food Marketing | Jul 17, 2025 | DoctorWine
Retail media is the new frontier of in-store communication. It’s no longer about limiting yourself to labels, price tags, or spot promotions, but rather building a dialogue with the consumer at the most crucial moment: the moment of purchase. In Italy, wine,...
by Food Marketing | Jul 15, 2025 | Sales
The real possibility of new tariffs on Italian wine imports into the United States isn’t just a diplomatic issue to resolve: it’s a strategic warning signal. In recent years, many wineries have tied much of their economic development to the American...
by Food Marketing | Jun 26, 2025 | DoctorWine
Italian large-scale retail trade is currently facing a complex challenge: finding the balance between the reassuring uniformity of common assortments and the added value of local production. The wine sector is where this tension emerges most forcefully, because wine...
