[et_pb_section fb_built=”1″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” background_enable_image=”off” custom_margin=”||||false|true” custom_padding=”5px||0px||false|false” border_radii=”off||||” border_color_top=”#F9F8FE” border_color_right=”#F9F8FE” border_color_left=”#F9F8FE” locked=”off” collapsed=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” background_color=”RGBA(255,255,255,0)” parallax=”on” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” background_image=”https:\/\/www.rocchelliconsulting.com\/wp-content\/uploads\/2024\/02\/consulenza-marketing-grande-distribuzione.jpeg” parallax=”on” parallax_method=”off” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.rocchelliconsulting.com\/wp-content\/uploads\/2024\/02\/marketing-consulenza-grande-distribuzione02.png” alt=”marketing-consultancy-large-scale distribution” title_text=”marketing-consultancy-large-scale distribution02″ _builder_version=”4.24.2″ _module_preset=”default” background_color=”#FFFFFF” custom_padding=”127px|200px|50px|200px|false|true” custom_padding_tablet=”127px|200px|50px|200px|false|true” custom_padding_phone=”50px|0px|50px|0px|false|true” custom_padding_last_edited=”on|phone” mix_blend_mode=”lighten” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”Alatsi||||||||” text_text_color=”#000000″ text_font_size=”35px” text_letter_spacing=”2px” text_line_height=”1.3em” background_color=”#FFFFFF” text_orientation=”center” custom_margin=”-45px||-19px||false|false” custom_padding=”82px||82px||true|false” mix_blend_mode=”lighten” locked=”off” global_colors_info=”{}”]<\/p>\n
Our story told through
media publications<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n
2025<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”%22Italian Food and the Changing Market \u2013 by Pietro Rocchelli%22″ use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1Nzc5NiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
(Food & Beverage, February \u2013 March 2025)<\/p>\n
“The Italian food sector is preparing to face a 2025 full of challenges and opportunities, in a context marked by rapid changes in consumer habits, purchasing models, and socio-economic dynamics.”<\/p>\n
[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n
2024<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”The Wine of Tomorrow: Premium, Low Alcohol, and Private Label Will Be the Trends in Mass Retail \u2013 by Pietro Rocchelli” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1Nzc3MSJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](Civilt\u00e0 del Bere, November 2024)<\/p>\n
“Wine and sparkling wine assortments in large-scale retail will expand, becoming more diversified and specialized. Through collaboration with major retailers, small and medium-sized wine producers (SMEs) will gain access to high sales volumes and widespread distribution, while keeping costs under control.”[\/et_pb_blurb][et_pb_blurb title=”Rocchelli Consulting” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzcxMCJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](ALLFOODONLINE, April 2024)<\/p>\n
“Rocchelli Consulting has been working for over 40 years alongside entrepreneurs and top managers of Italian companies to improve sales, marketing, branding, and communication processes.”[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Rocchelli Consulting, in Milan since 1980 at the service of wine & food” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzcxMiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](FOOD & BEV CATALOGUE, February 2024)<\/p>\n
“At Rocchelli Consulting, we believe that collaboration between retailers and suppliers is a key element in the success of Category Management.”[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}” locked=”off”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n
2023<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}” locked=”off”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Italian Wine Perspectives Is Born: An Observatory on Wine Industry Dynamics” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzU0NCJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](ASKANEWS, December 13, 2023)<\/p>\n
“In over 40 years of experience and consulting in the food and beverage sector, we have never observed a disruption like the one currently underway in the way wine is purchased and consumed,” said Piero Rocchelli, Managing Partner of Rocchelli Consulting…*[\/et_pb_blurb][et_pb_blurb title=”Italian Wine Perspectives: The Observatory on Wine Industry Dynamics Is Born” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzU0OCJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](ITALIA A TAVOLA, December 13, 2023)<\/p>\n
“These past few years have shown an acceleration in the pace of change and a greater intensity: there appear to be drastic shifts driven by consumer behaviors typical of other sectors, capable of unpredictably influencing even the wine markets…”[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”The Italian Wine Perspectives Observatory Is Born” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzU0NiJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](HORECA NEWS, December 13, 2023)<\/p>\n
“Eumetra and Rocchelli Consulting have combined their respective expertise to create the ITALIAN WINE PERSPECTIVES Observatory, with the goal of analyzing the evolution of consumption and purchasing behaviors in both the domestic and international markets.”[\/et_pb_blurb][et_pb_blurb title=”\u201cItalian Wine Perspectives\u201d Is Born: An Observatory on Wine Industry Dynamics” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.27.4″ _dynamic_attributes=”link_option_url” _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9hdHRhY2htZW50Iiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjI1NzU1MCJ9fQ==@” link_option_url_new_window=”on” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″](STUDIO NEWS TV, December 13, 2023)<\/p>\n
Created by Eumetra and Rocchelli Consulting to understand future trends.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n
2021<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”THE SUPER-PREMIUM BREAKS OUT IN LARGE RETAIL” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/135_rocchelli_12.07.21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n
(IL CORRIERE VINICOLO, 12 JULY 2021)<\/p>\n
At the webinar on “Wine in large-scale retail trade between reopenings and restarting the economy” promoted by Veronafiere, the data from the first quarter of this year in the comparison between large-scale distribution groups and producers. Regional labels, e-commerce and superpremium consolidate their presence on the shelves. The long-term effect of the lockdown is being felt in channel strategies even if the numbers of modern distribution tend to normalize.<\/p>\n
[\/et_pb_blurb][et_pb_blurb title=”AN UNSHROLLABLE PASSION” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/133_rocchelli_06.21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n
(Wine Dossier, June 2021)<\/span><\/p>\n \u201cIRI’s analysis shows us that, beyond the negative numbers of 2020 away-from-home sales, Italian consumers have shown that they do not want to give up the nectar of Bacchus, focusing on quality products. A good sign for the future.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Can premium wine maintain pandemic sales in the future? Some reasoning” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/1_rocchelli_AziendeinCampo_25-mag-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Companies in the Field, 25 May 2021)<\/span><\/p>\n \u201cBoth Pietro Rocchelli, of the consultancy firm Maurizio Rocchelli, Federvini with Mirko Baggio and Unione Italiana Vini with Enrico Gobino, indicate renewed customer attention in the high and medium-high range.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE, SALES IN SUPERMARKETS GROW BY 8% IN THE FIRST MONTHS OF 2021″ use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/3_rocchelli_Repubblica_20-mag-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Repubblica.it, 20 maggio 2021)<\/span><\/p>\n \u201cAlessandro Masetti, grocery manager of Coop Italia, took part in the discussion; Gianmaria Polti, Carrefour Italia beverage manager; Pietro Rocchelli, of the consultancy firm Maurizio Rocchelli Srl, …”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE, ORGANIC AND SUSTAINABILITY: 2 WEBINARS WITH VERONAFIERE FOR LARGE DISTRIBUTION” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/5_rocchelli_Aise_12-mag-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (International Foreign Press Agency, 12 May 2021)<\/span><\/p>\n \u201cThe speakers will include: Pietro Rocchelli from the consultancy firm Maurizio Rocchelli Srl, \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE: NEW MODELS OF APPROACH TO DISTRIBUTION CHANNELS” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/7_rocchelli_WineMeridian_26-apr-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Wine Meridian, 26 aprile 2021)<\/span><\/p>\n \u201cOn the topic of the approach to distribution channels, Pietro Rocchelli (Business Development Strategist food & wine sector) intervened to highlight the need for a long-term strategic approach\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”WINE ENHANCES THE SHELF. BUT…” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/134_rocchelli_06.21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (WINES&CONSUMPTION, JUNE 2021)<\/p>\n \u201cLarge retailers, wine and pandemic: a very interesting trinomial to analyse, for those with sharp eyes\u2026\u201d<\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE IN LARGE DISTRIBUTION BETWEEN REOPENINGS AND RESTARTING OF THE ECONOMY” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/132_rocchelli_27.05.2021_Vinitaly.com_27-mag-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Vinitaly, 27 May 2021)<\/span><\/p>\n \u201cThe pandemic has accelerated an ongoing trend: drinking less and better, distinctiveness, attention to sustainability and organic. And not being able to experiment in the catering channels, in the last two years we have done so by choosing from the supermarket shelf, thus causing the large-scale retail sector to record numbers that haven’t been seen for years.”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINES IN LARGE DOCUMENT ARE FLYING: IN 2021 THEY WILL GROW IN VALUE BY 20%” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/2_rocchelli_GdoWeek_21-mag-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (GdoWeek, May 21, 2021)<\/span><\/p>\n \u201cWhat can be done to stop this trend? asked Pietro Rocchelli of the Maurizio Rocchelli consultancy firm. There is a strong discontinuity compared to the past…”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”IRI, IN THE FIRST 4 MONTHS OF 2021 WINE GROWS BY 20% IN LARGE RELATIONSHIP. BUT NOW THE \u201cNORMALIZATION\u201d BEGINS” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/4_rocchelli_WineNews_20-mag-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (WineNews, May 20, 2021)<\/span><\/p>\n \u201cIn the webinar organized by Veronafiere ‘Wine in large-scale retail trade between reopening and restarting the economy’, attended by Pietro Rocchelli, partner and CEO of Maurizio Rocchelli Srl, \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Wine and the Horeca channel: what are the prospects?” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/6_rocchelli_WineMeridian_28-apr-21.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Wine Meridian, 28 aprile 2021)<\/span><\/p>\n \u201cThe objective of the Wine Meridian webinar held with the very welcome participation of Pietro Rocchelli (wine&food consultant and large-scale retail channel expert) and Bruno Berni (horeca channel consultant and expert) was to better understand the dynamics of the different distribution channels\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2020<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Wine and large-scale retail trade: what changes for producers” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/8_rocchelli_Civilta\u0300delBere_-8-dic-2020.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, 8 December 2020)<\/span><\/p>\n \u201cWe asked Pietro Rocchelli, partner of the strategic consultancy firm Maurizio Rocchelli, for some tips.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Is the pyramid of quality wines useful to the consumer?” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/10_rocchelli_Civilta\u0300delBere_040920.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, 4 September 2020)<\/span><\/p>\n \u201cThe question is answered by Riccardo Ricci Curbastro (president of Federdoc), Pietro Rocchelli (Maurizio Rocchelli Agency, Horeca and large-scale retail sales experts) and Emma Dawson MW (Senior buyer Berkmann \u2013 United Kingdom).\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”WINE AND GROUP: COVID IS CHANGING EVERYTHING” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/9_rocchelli_Civilta\u0300delBere_-30-nov-2020.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, 30 November 2020)<\/span><\/p>\n \u201cWe spoke with Pietro Rocchelli, partner of Maurizio Rocchelli srl, a strategic consultancy company which, among other things, also acts as an intermediary between large-scale retail trade and the wineries that want to get on the shelves.\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2017<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”NATIVE RED: THE WINNING CHOICE!” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/11_rocchelli_MixerPlanet_febbraio17.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Mixer, February 2017)<\/span><\/p>\n \u201c\u2026 Among these, those wines that are in step with current tastes make their way \u2013 explains Sofia Rocchelli of Studio Rocchelli in Milan \u2013\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2016<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”OPEN BOTTLES: SLIM WINE LISTS, NO WAREHOUSE AND PASSION.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/12_rocchelli_MixerPlanet_170516.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (MixerPlanet, May 17, 2016)<\/span><\/p>\n \u201c\u2026 explains Pietro Rocchelli of Studio Rocchelli \u2026 the arena was redeveloped by natural selection and the Ho.re.ca. channel. becomes interesting again…”<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2015<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”ITALIAN WINE AND large-scale retail trade: LESS SPACES, VOLUMES DOWN, BUT VALUE AND TURNOVER ARE GROWING (IRI DATA)” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/13_rocchelli_WineNews_151215.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (WineNews, 15 December 2015)<\/span><\/p>\n \u201c\u2026 \u2013 And in the future it will be increasingly important to create a shopping experience that motivates the consumer \u2013 is the analysis of Pietro Rocchelli, at the helm of Maurizio Rocchelli \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”PROSECCO? LIKE IT BECAUSE IT'S CHIC” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/15_rocchelli_inStore_SettembreOttobre15.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (inStore September-October 2015)<\/span><\/p>\n \u201c\u2026Sales of sparkling wine \u2013 explains Pietro Rocchelli, partner of the Maurizio Rocchelli studio (Milan) \u2013 have been recording consistently positive results for some time now. Prosecco reigns supreme, …”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”COMPARISON OF DISTRIBUTORS.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/17_rocchelli_Mixer_febbraio15.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Mixer, February 2015)<\/span><\/p>\n \u201c\u2026 The last 5 years have been very difficult \u2013 explains Pietro Rocchelli \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Wine in the Italian large-scale retail trade: the numbers and the future” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/14_rocchelli_LaPrimaDiWineNews_151215.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (The Premiere of WineNews.it, 15 December 2015)<\/span><\/p>\n \u201c\u2026the future of wine in large-scale distribution is linked to what will be the future of large-scale retail trade in general \u2013 explains Pietro Rocchelli, at the helm of Maurizio Rocchelli, one of the most important consultancy agencies for wine & food\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”RETAIL: NUTRITION AND HEALTH” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/16_rocchelli_inStore_marzo_aprile15.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (InStore, March-April 2015)<\/span><\/p>\n \u201c\u2026 According to Pietro Rocchelli \u2013 Partner of Maurizio Rocchelli \u2013 food and consequently wine are at the center of the relationship between people and the World\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2014<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”CONSUMERS? EVERYONE IS CRAZY ABOUT ORGANIC WINES.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/18_rocchelli_inStore_novembre_dicembre14.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (InStore November-December 2014)<\/span><\/p>\n \u201c\u2026the sales data in supermarkets and hypermarkets \u2013 explains Pietro Rocchelli of Studio Rocchelli in Milan \u2013 of organically grown products are constantly increasing and \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE IN LARGE DISTRIBUTION FROM NEED TO INTEREST.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/20_rocchelli_VQ_luglio2014.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (VQ, July 2014)<\/span><\/p>\n \u201c\u2026 Even before the sales channels \u2026 according to Pietro Rocchelli of Maurizio Rocchelli (Milan) there are people who, fortunately, are in the majority of cases still interested in wine \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”GIVING KNOWLEDGE TO SELL PRODUCTS.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/22_rocchelli_BeverageGrocery_marzo_aprile143.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Beverage & Grocery, March-April 2014)<\/span><\/p>\n \u201c\u2026Give value back to the category. We discussed it with Pietro Rocchelli…”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Wine consumption in Italy is slipping (-6.5%), but people are drinking better.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/24_rocchelli_Sole24Ore_blogEScarci_060314.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Il Sole 24 Ore Blog by E. Scarci, 6 March 2014)<\/span><\/p>\n \u201c\u2026observes Pietro Rocchelli\u2026 In a period of 5 years, Vermentino, Bonarda, Prosecco and Pignoletto emerge as winners\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”DOS\u00c9 PAS ARE NOT (YET) A FASHION” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/27_rocchelli_CiviltadelBere_gennaio20141.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, January 2014)<\/span><\/p>\n \u201cAnd speaking of large-scale retail trade? Pietro Rocchelli of the communication agency of the same name enlightens us…”<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”THE SHELF LED BY PROSECCO.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/19_rocchelli_inStore_settembre_ottobre14.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (InStore_September-October 2014)<\/span><\/p>\n \u201c\u2026 says Pietro Rocchelli, Studio Maurzio Rocchelli of Milan \u2013 more and more numerous Prosecco wineries \u2026)<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”The recipe for happiness.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/21_rocchelli_CiviltadelBere_MagGiu14.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, May-June 2014)<\/span><\/p>\n \u201c\u2026 For Pietro Rocchelli, long-standing consultant for producers and distributors \u2026 the marked contraction in volumes does not compromise the growth in turnover. Wine itself is capable of generating value\u2026.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”IN A BATTLE WITH THE RINCARI.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/23_rocchelli_Food_marzo14.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Food, March 2014)<\/span><\/p>\n \u201c\u2026 Rocchelli: free wine from boredom \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”In 2013 wine turnover +3.1% but people drink less.” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/25_rocchelli_IlSole24Ore_0603144.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Il Sole 24 Ore, 6 March 2014)<\/span><\/p>\n \u201cThe consumer chooses easy-to-drink products more \u2013 observes Pietro Rocchelli \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2013<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”WINE AND GROUP” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/28_rocchelli_PrimaWinenews_261113.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (The Premiere of Winenews, 26 November 2013)<\/span><\/p>\n \u201cHow do large-scale distribution and producers move to impact the market? We asked Pietro Rocchelli of Maurizio Rocchelli, a communication and marketing company in the food and wine world. (audio interview)\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”THE SOUL OF COMMERCE” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/30_rocchelli_VQ_Settembre2013.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (VQ September 2013)<\/span><\/p>\n \u201cAmong wineries \u2013 says Sofia Rocchelli, Maurizio Rocchelli marketing (Milan) \u2013 in recent years, awareness of the importance of communication has spread more\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”COMMUNICATE TO CREATE AN AUDIENCE OF FANS” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/32_rocchelli_VinoFuturiPossibili_2RapportodiFiliera_giugno2013.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Vino Futuri Possibili 2nd Supply Chain Report, June 2013)<\/span><\/p>\n \u201c\u2026Sofia Rocchelli’s opinion. Co-owner of Studio Rocchelli\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”THE RETURN OF BULK WITH THE PLUG VARIANT” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/34_rocchelli_VigneVini_aprile2013.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (VigneVini April 2013)<\/span><\/p>\n \u201cThe bulk market is in great shape if the proposal is of quality! \u2013 writes Maurizio Rocchelli\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”WINE: A MATTER OF IMAGE AND MARGIN” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/29_rocchelli_GdoWeek_111113.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Gdo Week, 11 November 2013)<\/span><\/p>\n \u201cThe market resists thanks to more demanding consumers. According to Pietro Rocchelli, there are opportunities not to be missed for large-scale retail trade”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”KNOWING HOW TO MAKE WINE, THEN KNOWING HOW TO TELL ABOUT IT” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/31_rocchelli_VigneVini_settembre2013.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (VigneVini September 2013)<\/span><\/p>\n \u201cEvery place of contact between people and brands \u2013 explains Sofia Rocchelli \u2013 represents an opportunity for communication and relationships. \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”INVESTIGATION IN GDO. THE SUPERMARKET NEEDS THE EXIT STRATEGY” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/33_rocchelli_CiviltadelBere_MagGiu13.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, May-June 2013) \u201c<\/span><\/p>\n \u201cThese are the considerations of Pietro Rocchelli, owner with his sister Sofia of the consultancy and marketing firm Maurizio Rocchelli in Milan. \u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”THE 1ST CLASSIC DOCG METHOD WITHOUT SULPHITES IS FROM MIRABELLA IN FRANCIACORTA” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/35_rocchelli_ItaliaaTavola_110313.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Italy at the Table, 11 March 2013)<\/span><\/p>\n \u201cThe 1st Classic Docg method without sulphites presented by: Teresio Schiavi, Mario Pappagallo, Pietro Rocchelli and Antonio Tirelli is called Elite\u2026\u201d <\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2012<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”NOTHING TO BE GUARANTEED IN LARGE RETAIL RETAILERS” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/36_rocchelli_LargoConsumo_luglioagosto12.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Largo Consumo – July-August 2012)<\/span><\/p>\n \u201cRetail is looking for wine companies capable of expressing product quality, reliability and the ability to involve the customer. As? Informing him. By Pietro Rocchelli\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE, THE RANGE IS GROWING BUT MORE INFORMATION IS NEEDED” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/38_rocchelli_GdoWeek_160712.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Gdo Week, 16 July 2012)<\/span><\/p>\n \u201cWhat doesn’t decrease, however, is the assortment on the large-scale retail shelves as explained by Pietro Rocchelli, who deals with wine marketing in the family company, Maurizio Rocchelli\u2026\u201d <\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”GDO AT THE DEFENDANTS' BENCH. LET THE WITNESSES COME IN” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/40_rocchelli_IGrandiVIni_marzo2012.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (I Grandi Vini, March 2012)<\/span><\/p>\n \u201cAnswers Maurizio Rocchelli, a Milanese company that supports wine and food companies in commercial and marketing management\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Rocchelli comments on the Simphony Iri 2011 data on large-scale retail sales: a flat scenario” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/42_rocchelli_Civiltadelbereit_09022012.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere.it, 9 February 2012)<\/span><\/p>\n Drinking Civilization<\/span> asked Pietro Rochell, owner with his sister Sofia, of the Maurizio Rochell agency for a preliminary comment…”<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Prosecco full steam ahead” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/37_rocchelli_Food_luglioagosto12.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Food, July-August 2012)<\/span><\/p>\n \u201cGetting away from the logic of occasional and anniversary sales \u2013 says Pietro Rocchelli, owner of Maurizio Rocchelli, a consultancy firm in the wine sector \u2013 is the central theme for the sparkling wine world\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Interview with Pietro Rocchelli: strategies and values of Italian wine in the global market” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/39_rocchelli_Winethic_040612.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Winethic, June 4, 2012)<\/span><\/p>\n \u201cWe interviewed one of the leading marketing and communications experts in Italy, Pietro Rocchelli, from the Milanese agency Maurizio Rocchelli\u2026\u201d <\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE RECONQUERING THE INTERNAL MARKET” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/41_rocchelli_MarkUp_marzo2012.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Mark Up, March 2012)<\/span><\/p>\n \u201cThere is still a lot to do, comments Pietro Rocchelli, one of the most expert wine consultants in the sector, as the new frontier of communication is the point of sale.\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.2″ _module_preset=”default” width=”100%” max_width=”100%” custom_margin=”0px||0px||true|false” custom_padding=”0px||0px||true|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.2″ _module_preset=”default” text_font=”|700||on|||||” text_font_size=”20px” background_color=”rgba(0,0,0,0.08)” custom_margin=”0px||||false|false” custom_padding=”10px||10px||true|false” global_colors_info=”{}”]<\/p>\n 2011<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”2″ _builder_version=”4.24.2″ _module_preset=”default” max_width=”80%” custom_margin=”50px||||false|false” custom_padding=”||||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”ROCCHELLI: SHOULD WINE BUILD VALUE, NOT PROMOTIONALITY?” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/43_rocchelli_RetailWatch.it_251211.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (RetailWatch.it, 25 December 2011)<\/span><\/p>\n \u201cRetailWatch asked Pietro Rocchelli, consultant and wine consultant, to outline a scenario for this sector\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Wine in 2020? 11 experts predict” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/45_rocchelli_Civiltadelbere_settott11.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, September-October 2011)<\/span><\/p>\n \u201cGDO: Attract by strengthening the wine department. By Sofia Rocchelli\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”CHECKMATE TO THE CRISIS” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/47_rocchelli_Civiltadelbere_luglio_agosto11.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, July-August 2011)<\/span><\/p>\n \u201cAn April 2011 survey by Studio Maurizio Rocchelli of Milan dealt with these topics from the angle of the specialized press in the sector.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Preparing for entry, a matter of details” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/49_rocchelli_CorriereVinicolo_200611.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Corriere Vinicolo, 20 June 2011)<\/span><\/p>\n \u201cWe publish the second episode of the column on the relationships between large-scale retail trade and wineries edited by Maurizio Rocchelli.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”Maurizio Rocchelli: interest in wine is changing” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/51_rocchelli_Bereilvinoit_210511.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Drinking Wine, May 21, 2011)<\/span><\/p>\n \u201cThe survey on wine communication conducted by the Milanese studio Maurizio Rocchelli records a positive change in the public’s attention to wine over the last 5 years\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”WINE COMMUNICATION IN ITALY: THE RESULTS OF A ROCCHELLI STUDY SURVEY” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/53_rocchelli_TigullioVino_110511.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (TigullioVino, 11 May 2011)<\/span><\/p>\n \u201cA few days ago I received the final report of an investigation by Studio Rocchelli on wine communication\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”LIGHT OR FINE WINE, BUT WITH A HISTORY” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/55_rocchelli_GdoWeek_040411.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (GdoWeek, April 4, 2011)<\/span><\/p>\n \u201cOur interlocutor, Pietro Rocchelli, who with his sister Sofia takes care of the marketing activities carried out by Maurizio Rocchelli, a company founded by his father, operates in consultancy in the wine and food sectors\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”HERE IS THE CHAMPAGNE AGAIN” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/57_rocchelli_Bargiornale_febbraio_11.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Bargiornale, February 2011)<\/span><\/p>\n \u201cIn these pages, with the help of the Comit\u00e9 Champagne and Maurizio Rocchelli of Milan who recently commissioned an investigation from the University of Pavia, we present you with an insight into the economic and productive life of Champagne.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”UNES REFURBISHES THE WINE DEPARTMENT” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/58_rocchelli_DistribuzioneModerna_190111.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (DistribuzioneModerna.it, 19 January 2011)<\/span><\/p>\n \u201c\u2026 this revolution in the exhibition concept was designed by Unes in collaboration with Maurizio Rocchelli, a consultancy company specialized in the wine sector, with the dual objective of\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.24.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”HOW IS DIGITAL MARKETING DONE?” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/44_rocchelli_Civiltadelbere_novdic11.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0 del Bere, November-December 2011)<\/span><\/p>\n \u201cSofia Rocchelli of the Maurizio Rocchelli agency in Milan invited wineries not to overlook feelings when offering themselves online\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”COMPANY HANDBOOK AGAINST THE RISK OF TRASH” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/46_rocchelli_IlMioVino_settembre11.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (My Wine Professional, September 2011)<\/span><\/p>\n \u201cThe point of view of journalists and bloggers in the sector from a survey by Studio Rocchelli\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”HELLO, CAN THE BUYER GIVE ME?” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/48_rocchelli_CorriereVinicolo_040711.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Corriere Vinicolo, 4 July 2011)<\/span><\/p>\n \u201cWe publish the third episode of the column on the relationships between large-scale retail trade and wineries edited by Maurizio Rocchelli.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=” ENTERING THE SUPERMARKET, A DECISION TO BE WEIGHTED” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/50_rocchelli_CorriereVinicolo_300511_intero.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Corriere Vinicolo, 30 May 2011)<\/span><\/p>\n \u201cThis issue begins with a three-part column on the relationships between large-scale retail trade and wineries edited by Maurizio Rocchelli, a service company dedicated to the food sector, with a strong specialization in wine.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”INTEREST IN WINE IS GROWING. A ROCCHELLI SURVEY SAYS IT” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/52_rocchelli_Civiltadelbereit_120511.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Civilt\u00e0delBere.it, 12 May 2011)<\/span><\/p>\n \u201cThe appreciation for wine has grown in the last five years. This was confirmed by an investigation conducted by the public relations firm Maurizio Rocchelli of Milan…”<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”AN INVESTIGATION ON WINE COMMUNICATION IN ITALY” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/54_rocchelli_EnoicheIllusioni_110511.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Enoiche Illusioni blog, 11 May 2011)<\/span><\/p>\n \u201cMy interview, with forty-four others, contributed to a very interesting report for Maurizio Rocchelli on communication related to wine\u2026\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”THE STRENGTH OF THE BRAND IS IN THE HISTORY OF THE MAISON” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/56_rocchelli_FoodBeverage_marzo_11.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n (Food&Beverage, March 2011)<\/span><\/p>\n \u201c\u2026 This is stated in research that the consultancy firm Maurizio Rocchelli commissioned from the University of Pavia on the marketing strategies of wineries in the Champagne region.\u201d<\/span><\/p>\n [\/et_pb_blurb][et_pb_blurb title=”UNES, REDEVELOPMENT OF THE WINE DEPARTMENT” use_icon=”on” font_icon=”||fa||900″ icon_placement=”left” image_icon_width=”60px” _builder_version=”4.24.2″ _module_preset=”default” header_line_height=”1.5em” body_line_height=”1.4em” custom_margin=”||40px|||” link_option_url=”\/wp-content\/uploads\/2024\/03\/59_rocchelli_Bereilvinoit_180111.pdf” link_option_url_new_window=”on” global_colors_info=”{}”]<\/p>\n