{ "aiDataIndexVersion": "1.1", "format": "ai-json", "type": "ItemList", "id": "blog", "name": "Rocchelli Consulting Blog", "description": "Structured list of published blog articles. Each item links to its full JSON-LD article file and canonical human page.", "inLanguage": "it-IT", "items": [ { "id": "article-258707", "type": "BlogPosting", "name": "L’Importanza del Visual Merchandising nella Distribuzione Alimentare: Come Aumentare le Vendite nei Punti Vendita", "description": "Scopri come il visual merchandising nella distribuzione alimentare può aumentare vendite, rotazione dei prodotti e valore del punto vendita.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258707-visual-merchandising-distribuzione-alimentare.json", "htmlUrl": "https://www.rocchelliconsulting.com/visual-merchandising-distribuzione-alimentare/", "datePublished": "2026-08-26T09:48:16+02:00", "dateModified": "2026-08-26T09:48:16+02:00" }, { "id": "article-258712", "type": "BlogPosting", "name": "The Importance of Visual Merchandising in Food Distribution: How to Increase Point-of-Sale Sales", "description": "Discover how visual merchandising in food retail can increase sales, product turnover, and store value.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258712-the-importance-of-visual-merchandising-in-food-distribution-how-to-increase-point-of-sale-sales.json", "htmlUrl": "https://www.rocchelliconsulting.com/visual-merchandising-distribuzione-alimentare/", "datePublished": "2026-08-26T09:48:16+02:00", "dateModified": "2026-08-26T09:48:16+02:00" }, { "id": "article-258702", "type": "BlogPosting", "name": "Strategie di internazionalizzazione per le aziende del settore Food & Beverage", "description": "Scopri le principali strategie di internazionalizzazione per le aziende Food & Beverage: mercati, distributori, posizionamento, export e crescita estera.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258702-strategie-internazionalizzazione-food-beverage.json", "htmlUrl": "https://www.rocchelliconsulting.com/strategie-internazionalizzazione-food-beverage/", "datePublished": "2026-07-15T14:35:48+02:00", "dateModified": "2026-07-15T14:35:48+02:00" }, { "id": "article-258711", "type": "BlogPosting", "name": "Internationalization strategies for companies in the Food & Beverage sector", "description": "Discover the main internationalization strategies for Food & Beverage companies: markets, distributors, positioning, exports, and foreign growth.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258711-internationalization-strategies-for-companies-in-the-food-beverage-sector.json", "htmlUrl": "https://www.rocchelliconsulting.com/strategie-internazionalizzazione-food-beverage/", "datePublished": "2026-07-15T14:35:48+02:00", "dateModified": "2026-07-15T14:35:48+02:00" }, { "id": "article-258689", "type": "BlogPosting", "name": "Marketing, vendite, branding e comunicazione nel Food & Wine: perché oggi serve una strategia integrata", "description": "Marketing, vendite, branding e comunicazione Food and Wine: come costruire una strategia integrata per valorizzare il brand e aumentare i risultati commerciali.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258689-marketing-food-and-wine.json", "htmlUrl": "https://www.rocchelliconsulting.com/marketing-food-and-wine/", "datePublished": "2026-06-19T16:17:04+02:00", "dateModified": "2026-06-19T16:17:04+02:00" }, { "id": "article-258693", "type": "BlogPosting", "name": "Marketing, sales, branding, and communications in the Food & Wine industry: why an integrated strategy is needed today", "description": "Marketing, sales, branding, and communications for food and wine: how to build an integrated strategy to enhance your brand and increase sales.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258693-marketing-sales-branding-and-communications-in-the-food-wine-industry-why-an-integrated-strategy-is-needed-today.json", "htmlUrl": "https://www.rocchelliconsulting.com/marketing-food-and-wine/", "datePublished": "2026-06-19T16:17:04+02:00", "dateModified": "2026-06-19T16:17:04+02:00" }, { "id": "article-258683", "type": "BlogPosting", "name": "Rilanciare il vino in GDO: un vademecum operativo per tornare rilevanti a scaffale", "description": "Come rilanciare il vino nella GDO? Strategie concrete per buyer, category manager e cantine: assortimenti, pricing, rotazione e valore di categoria.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258683-rilanciare-vino-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/rilanciare-vino-gdo/", "datePublished": "2026-05-27T17:25:10+02:00", "dateModified": "2026-05-27T17:25:10+02:00" }, { "id": "article-258687", "type": "BlogPosting", "name": "Relaunching wine in large-scale retail: an operational guide to regaining relevance on the shelves.", "description": "How to relaunch wine in large-scale retail? Concrete strategies for buyers, category managers, and wineries: assortments, pricing, rotation, and category value.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258687-relaunching-wine-in-large-scale-retail-an-operational-guide-to-regaining-relevance-on-the-shelves.json", "htmlUrl": "https://www.rocchelliconsulting.com/rilanciare-vino-gdo/", "datePublished": "2026-05-27T17:25:10+02:00", "dateModified": "2026-05-27T17:25:10+02:00" }, { "id": "article-258637", "type": "BlogPosting", "name": "Dal vino quotidiano al vino funzionale: come cambia il ruolo nel carrello degli italiani", "description": "Il vino sta diventando un acquisto occasionale nella GDO. Analizziamo perché cambia il ruolo nel carrello degli italiani e come riportarlo al centro della spesa.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258637-vino-carrello-italiani-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-carrello-italiani-gdo/", "datePublished": "2026-04-03T12:21:34+02:00", "dateModified": "2026-05-27T15:44:57+02:00" }, { "id": "article-258663", "type": "BlogPosting", "name": "Food Branding: come costruire un marchio forte nel settore alimentare", "description": "Cos’è il food branding e come aiuta le aziende alimentari a distinguersi con posizionamento, packaging, storytelling e comunicazione digitale.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258663-food-branding.json", "htmlUrl": "https://www.rocchelliconsulting.com/food-branding/", "datePublished": "2026-05-19T15:13:09+02:00", "dateModified": "2026-05-19T15:13:09+02:00" }, { "id": "article-258667", "type": "BlogPosting", "name": "Food Branding: How to Build a Strong Brand in the Food Industry", "description": "What is food branding and how does it help food companies stand out through positioning, packaging, storytelling, and digital communication?", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258667-food-branding-how-to-build-a-strong-brand-in-the-food-industry.json", "htmlUrl": "https://www.rocchelliconsulting.com/food-branding/", "datePublished": "2026-05-19T15:13:09+02:00", "dateModified": "2026-05-19T15:13:09+02:00" }, { "id": "article-258646", "type": "BlogPosting", "name": "L’importanza dei dati e della business intelligence nel food & beverage", "description": "Scopri perché dati e Business Intelligence sono strategici nel Food & Beverage per migliorare decisioni, efficienza, distribuzione e crescita.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258646-business-intelligence-food-beverage.json", "htmlUrl": "https://www.rocchelliconsulting.com/business-intelligence-food-beverage/", "datePublished": "2026-04-16T17:01:14+02:00", "dateModified": "2026-04-16T17:01:14+02:00" }, { "id": "article-258633", "type": "BlogPosting", "name": "GDO e vino: come interpretare i dati per leggere davvero il consumatore", "description": "Scopri come interpretare i dati nella GDO del vino per leggere meglio il consumatore, ottimizzare l’assortimento e costruire strategie più efficaci.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258633-gdo-vino-interpretazione-dati.json", "htmlUrl": "https://www.rocchelliconsulting.com/gdo-vino-interpretazione-dati/", "datePublished": "2026-04-03T12:10:47+02:00", "dateModified": "2026-04-03T12:10:47+02:00" }, { "id": "article-258541", "type": "BlogPosting", "name": "E-commerce e GDO: sinergie e opportunità per i produttori alimentari", "description": "Scopri come integrare e-commerce e GDO per far crescere le vendite nel settore alimentare. Strategie e opportunità per i produttori.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258541-ecommerce-gdo-produttori-alimentari.json", "htmlUrl": "https://www.rocchelliconsulting.com/ecommerce-gdo-produttori-alimentari/", "datePublished": "2026-03-19T09:42:21+01:00", "dateModified": "2026-03-19T09:42:21+01:00" }, { "id": "article-258545", "type": "BlogPosting", "name": "E-commerce and large-scale retail trade: synergies and opportunities for food producers", "description": "Learn how to integrate e-commerce and large-scale retail to grow sales in the food industry. Strategies and opportunities for manufacturers.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258545-e-commerce-and-large-scale-retail-trade-synergies-and-opportunities-for-food-producers.json", "htmlUrl": "https://www.rocchelliconsulting.com/ecommerce-gdo-produttori-alimentari/", "datePublished": "2026-03-19T09:42:21+01:00", "dateModified": "2026-03-19T09:42:21+01:00" }, { "id": "article-258535", "type": "BlogPosting", "name": "Il Food come nuovo Lipstick Effect: perché il lusso accessibile oggi passa dal cibo", "description": "Il food è il nuovo Lipstick Effect: perché il cibo premium è diventato il lusso accessibile e simbolo di status nella psicologia dei consumi.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258535-food-lipstick-effect-lusso-accessibile.json", "htmlUrl": "https://www.rocchelliconsulting.com/food-lipstick-effect-lusso-accessibile/", "datePublished": "2026-03-03T11:48:33+01:00", "dateModified": "2026-03-03T11:48:33+01:00" }, { "id": "article-258539", "type": "BlogPosting", "name": "Food as the new Lipstick Effect: why today’s accessible luxury comes from food.", "description": "Food is the new Lipstick Effect: why premium food has become an accessible luxury and a symbol of status in consumer psychology.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258539-food-as-the-new-lipstick-effect-why-todays-accessible-luxury-comes-from-food.json", "htmlUrl": "https://www.rocchelliconsulting.com/food-lipstick-effect-lusso-accessibile/", "datePublished": "2026-03-03T11:48:33+01:00", "dateModified": "2026-03-03T11:48:33+01:00" }, { "id": "article-258530", "type": "BlogPosting", "name": "Seasoning e spezie in GDO: quando lo scaffale non orienta, la categoria non cresce", "description": "Perché il reparto spezie in GDO non cresce nonostante la domanda. Analisi strategica per buyer e category manager su seasoning e spezie tradizionali.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258530-seasoning-spezie-gdo-categoria.json", "htmlUrl": "https://www.rocchelliconsulting.com/seasoning-spezie-gdo-categoria/", "datePublished": "2026-03-02T15:14:05+01:00", "dateModified": "2026-03-02T15:14:05+01:00" }, { "id": "article-258534", "type": "BlogPosting", "name": "Seasoning and spices in large-scale retail: when the shelf isn’t oriented, the category doesn’t grow.", "description": "Why the spice department in large-scale retail isn't growing despite demand. Strategic analysis for buyers and category managers on traditional seasonings and spices.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258534-seasoning-and-spices-in-large-scale-retail-when-the-shelf-isnt-oriented-the-category-doesnt-grow.json", "htmlUrl": "https://www.rocchelliconsulting.com/seasoning-spezie-gdo-categoria/", "datePublished": "2026-03-02T15:14:05+01:00", "dateModified": "2026-03-02T15:14:05+01:00" }, { "id": "article-258523", "type": "BlogPosting", "name": "La crescita del settore plant-based nella GDO: opportunità strategiche per produttori e retailer", "description": "Il settore plant-based cresce nella GDO: trend, strategie e opportunità concrete per produttori e retailer che vogliono competere nel mercato alimentare del futuro.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258523-plant-based-gdo-opportunita-produttori-retailer.json", "htmlUrl": "https://www.rocchelliconsulting.com/plant-based-gdo-opportunita-produttori-retailer/", "datePublished": "2026-02-17T14:44:16+01:00", "dateModified": "2026-02-17T14:46:56+01:00" }, { "id": "article-258528", "type": "BlogPosting", "name": "The growth of the plant-based sector in large-scale retail: strategic opportunities for producers and retailers", "description": "The plant-based sector is growing in large-scale retail: trends, strategies, and concrete opportunities for producers and retailers who want to compete in the food market of the future.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258528-the-growth-of-the-plant-based-sector-in-large-scale-retail-strategic-opportunities-for-producers-and-retailers.json", "htmlUrl": "https://www.rocchelliconsulting.com/plant-based-gdo-opportunita-produttori-retailer/", "datePublished": "2026-02-17T14:44:16+01:00", "dateModified": "2026-02-17T14:44:16+01:00" }, { "id": "article-258469", "type": "BlogPosting", "name": "I prodotti alimentari asiatici nella grande distribuzione: evoluzione del mercato, strategie e nuove opportunità", "description": "Panoramica strategica sui prodotti alimentari asiatici nella grande distribuzione: mercato, assortimento, pricing e opportunità per brand e importatori.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258469-prodotti-alimentari-asiatici-grande-distribuzione.json", "htmlUrl": "https://www.rocchelliconsulting.com/prodotti-alimentari-asiatici-grande-distribuzione/", "datePublished": "2026-02-03T16:50:23+01:00", "dateModified": "2026-02-03T17:15:27+01:00" }, { "id": "article-258382", "type": "BlogPosting", "name": "L’Influenza della Gen Z sulle Scelte di Consumo nella GDO: Trend e Preferenze Emergenti", "description": "Come la Generazione Z sta cambiando strategie, assortimenti e comunicazione nella GDO: valori, prezzo, sostenibilità ed esperienza d’acquisto.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258382-gen-z-scelte-consumo-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/gen-z-scelte-consumo-gdo/", "datePublished": "2026-01-15T14:25:12+01:00", "dateModified": "2026-01-15T14:25:12+01:00" }, { "id": "article-258386", "type": "BlogPosting", "name": "The Influence of Gen Z on Consumer Choices in Large-Scale Retail: Emerging Trends and Preferences", "description": "How Generation Z is changing strategies, product offerings, and communications in large-scale retail: values, pricing, sustainability, and the shopping experience.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258386-the-influence-of-gen-z-on-consumer-choices-in-large-scale-retail-emerging-trends-and-preferences.json", "htmlUrl": "https://www.rocchelliconsulting.com/gen-z-scelte-consumo-gdo/", "datePublished": "2026-01-15T14:25:12+01:00", "dateModified": "2026-01-15T14:25:12+01:00" }, { "id": "article-258361", "type": "BlogPosting", "name": "Dalla Produzione al Consumatore: La Trasparenza della Filiera Alimentare come Fattore Differenziante", "description": "La trasparenza della filiera alimentare è un fattore strategico che rafforza fiducia, qualità e reputazione. Scopri perché rappresenta un vantaggio competitivo per le aziende agroalimentari.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258361-trasparenza-filiera-alimentare.json", "htmlUrl": "https://www.rocchelliconsulting.com/trasparenza-filiera-alimentare/", "datePublished": "2025-12-22T11:08:22+01:00", "dateModified": "2025-12-22T11:08:22+01:00" }, { "id": "article-258365", "type": "BlogPosting", "name": "From Production to Consumer: Transparency in the Food Supply Chain as a Differentiating Factor", "description": "Transparency in the food supply chain is a strategic factor that strengthens trust, quality, and reputation. Find out why it represents a competitive advantage for agri-food companies.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258365-from-production-to-consumer-transparency-in-the-food-supply-chain-as-a-differentiating-factor.json", "htmlUrl": "https://www.rocchelliconsulting.com/trasparenza-filiera-alimentare/", "datePublished": "2025-12-22T11:08:22+01:00", "dateModified": "2025-12-22T11:08:22+01:00" }, { "id": "article-258355", "type": "BlogPosting", "name": "Marketing per aziende alimentari: strategie avanzate per crescere in un mercato sempre più competitivo", "description": "Scopri come le aziende alimentari possono crescere con strategie di marketing, category management, packaging, digitale e trade marketing.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258355-marketing-aziende-alimentari.json", "htmlUrl": "https://www.rocchelliconsulting.com/marketing-aziende-alimentari/", "datePublished": "2025-11-18T16:59:53+01:00", "dateModified": "2025-11-18T16:59:53+01:00" }, { "id": "article-258359", "type": "BlogPosting", "name": "Marketing for Food Companies: Advanced Strategies for Growth in an Increasingly Competitive Market", "description": "Discover how food companies can grow with marketing, category management, packaging, digital, and trade marketing strategies.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258359-marketing-for-food-companies-advanced-strategies-for-growth-in-an-increasingly-competitive-market.json", "htmlUrl": "https://www.rocchelliconsulting.com/marketing-aziende-alimentari/", "datePublished": "2025-11-18T16:59:53+01:00", "dateModified": "2025-11-18T16:59:53+01:00" }, { "id": "article-258351", "type": "BlogPosting", "name": "Vino e GDO: dal prodotto all’esperienza. Come ricostruire un nuovo patto con il consumatore", "description": "Come la GDO può ridare senso al vino, rendendolo accessibile, comprensibile e parte dell’esperienza quotidiana del consumatore moderno.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258351-vino-gdo-esperienza-consumatore.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-gdo-esperienza-consumatore/", "datePublished": "2025-11-13T16:57:35+01:00", "dateModified": "2025-11-13T16:57:35+01:00" }, { "id": "article-258346", "type": "BlogPosting", "name": "La nuova era della selezione: perché la GDO sceglie meno etichette e più valore", "description": "La GDO riduce le etichette e punta su valore, chiarezza e performance. Cosa cambia per i produttori di vino e come adattarsi al nuovo scenario.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258346-razionalizzazione-assortimenti-vino-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/razionalizzazione-assortimenti-vino-gdo/", "datePublished": "2025-10-29T16:02:53+01:00", "dateModified": "2025-10-29T16:02:53+01:00" }, { "id": "article-258341", "type": "BlogPosting", "name": "Il fattore tempo: la velocità di rotazione come chiave del successo nella GDO", "description": "La vera misura del successo nella GDO non è il prezzo, ma la velocità di rotazione: come il tempo decide la vita o la morte di un vino a scaffale.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258341-velocita-rotazione-vino-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/velocita-rotazione-vino-gdo/", "datePublished": "2025-10-24T12:06:51+02:00", "dateModified": "2025-10-24T12:06:51+02:00" }, { "id": "article-258345", "type": "BlogPosting", "name": "The time factor: rotation speed as the key to success in large-scale retail trade", "description": "The true measure of success in large-scale retail is not price, but turnover rate: just as time decides the life or death of a wine on the shelf.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258345-the-time-factor-rotation-speed-as-the-key-to-success-in-large-scale-retail-trade.json", "htmlUrl": "https://www.rocchelliconsulting.com/velocita-rotazione-vino-gdo/", "datePublished": "2025-10-24T12:06:51+02:00", "dateModified": "2025-10-24T12:06:51+02:00" }, { "id": "article-258339", "type": "BlogPosting", "name": "Marketing for Wineries: Strategies and Tools for Growth in a Competitive Market", "description": "Learn how to build an integrated marketing strategy for wineries: data, branding, distribution, and digital channels for growth in the global market.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258339-marketing-for-wineries-strategies-and-tools-for-growth-in-a-competitive-market.json", "htmlUrl": "https://www.rocchelliconsulting.com/marketing-per-aziende-vinicole/", "datePublished": "2025-10-23T17:36:09+02:00", "dateModified": "2025-10-23T17:55:59+02:00" }, { "id": "article-258331", "type": "BlogPosting", "name": "Marketing per aziende vinicole: strategie e strumenti per crescere in un mercato competitivo", "description": "Scopri come costruire una strategia integrata di marketing per aziende vinicole: dati, brand, distribuzione e canali digitali per crescere nel mercato globale.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258331-marketing-per-aziende-vinicole.json", "htmlUrl": "https://www.rocchelliconsulting.com/marketing-per-aziende-vinicole/", "datePublished": "2025-10-23T17:36:09+02:00", "dateModified": "2025-10-23T17:36:09+02:00" }, { "id": "article-258097", "type": "BlogPosting", "name": "Vino e GDO: come costruire valore oltre la leva del prezzo", "description": "Il prezzo non basta più: nella GDO il vino deve costruire valore con packaging narrativi, occasioni d’uso, sostenibilità e coerenza omnicanale. Scopri come produttori e retailer possono superare la logica dello sconto.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258097-vino-gdo-valore-oltre-prezzo.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-gdo-valore-oltre-prezzo/", "datePublished": "2025-07-31T11:28:44+02:00", "dateModified": "2025-10-01T17:31:04+02:00" }, { "id": "article-258252", "type": "BlogPosting", "name": "Wine and Large-Scale Retail: How to Build Value Beyond Price", "description": "Price is no longer enough: in large-scale retail, wine must build value with narrative packaging, usage opportunities, sustainability, and omnichannel consistency. Discover how producers and retailers can move beyond the discount mentality.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258252-wine-and-large-scale-retail-how-to-build-value-beyond-price.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-gdo-valore-oltre-prezzo/", "datePublished": "2025-07-31T11:28:44+02:00", "dateModified": "2025-10-01T17:31:04+02:00" }, { "id": "article-258260", "type": "BlogPosting", "name": "Wine in Italian large-scale retail trade: numbers, trends, and new perspectives", "description": "Large-scale retail trade accounts for 70% of the Italian wine market: lower volumes, higher value. Discover trends, private labels, localism, and new purchasing experiences.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258260-wine-in-italian-large-scale-retail-trade-numbers-trends-and-new-perspectives.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-gdo-italia-tendenze/", "datePublished": "2025-04-03T10:54:20+02:00", "dateModified": "2025-09-24T15:04:41+02:00" }, { "id": "article-258228", "type": "BlogPosting", "name": "Il vino nella GDO italiana: tra numeri, tendenze e nuove prospettive", "description": "La GDO vale il 70% del mercato del vino in Italia: meno volumi, più valore. Scopri trend, private label, localismo e nuove esperienze d’acquisto.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258228-vino-gdo-italia-tendenze.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-gdo-italia-tendenze/", "datePublished": "2025-04-03T10:54:20+02:00", "dateModified": "2025-09-24T09:28:29+02:00" }, { "id": "article-258224", "type": "BlogPosting", "name": "Strategie di assortimento e category management del vino in GDO", "description": "Come la GDO costruisce l’assortimento del vino: equilibrio tra grandi brand, etichette locali e gestione strategica delle categorie.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258224-assortimento-vino-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/assortimento-vino-gdo/", "datePublished": "2025-04-17T10:48:42+02:00", "dateModified": "2025-09-24T09:27:51+02:00" }, { "id": "article-258220", "type": "BlogPosting", "name": "Promozioni e vino in GDO: un modello da reinventare", "description": "Le promozioni del vino in GDO perdono efficacia: dal prezzo alla narrazione, scopri come cambia la strategia e cosa cercano oggi i consumatori.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258220-promozioni-vino-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/promozioni-vino-gdo/", "datePublished": "2025-05-08T10:39:58+02:00", "dateModified": "2025-09-24T09:27:21+02:00" }, { "id": "article-258216", "type": "BlogPosting", "name": "Vino e GDO: l’ascesa delle private label come leva strategica", "description": "Il vino private label cresce nella GDO: più qualità, fidelizzazione e differenziazione. Scopri numeri, strategie e sfide future del settore.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258216-vino-private-label-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/vino-private-label-gdo/", "datePublished": "2025-06-05T10:32:20+02:00", "dateModified": "2025-09-24T09:26:54+02:00" }, { "id": "article-258212", "type": "BlogPosting", "name": "GDO: produzione locale vs. assortimenti comuni", "description": "Scopri come la GDO bilancia grandi brand e vini locali: sicurezza d’acquisto, autenticità territoriale e strategie per il futuro del vino.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258212-gdo-vino-produzione-locale-assortimenti-comuni.json", "htmlUrl": "https://www.rocchelliconsulting.com/gdo-vino-produzione-locale-assortimenti-comuni/", "datePublished": "2025-06-26T10:21:39+02:00", "dateModified": "2025-09-24T09:26:23+02:00" }, { "id": "article-258206", "type": "BlogPosting", "name": "Retail Media e Vino Italiano: dalla corsia dello scaffale al racconto immersivo", "description": "Retail media e vino: trasforma lo scaffale in un racconto misurabile con app, newsletter e schermi in-store. Strategie, contenuti e opportunità.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258206-retail-media-vino-gdo-strategie.json", "htmlUrl": "https://www.rocchelliconsulting.com/retail-media-vino-gdo-strategie/", "datePublished": "2025-07-17T09:50:50+02:00", "dateModified": "2025-09-24T09:25:59+02:00" }, { "id": "article-258092", "type": "BlogPosting", "name": "Spazio per i prodotti alimentari stranieri nel mercato italiano: opportunità connesse a gusti, trend e consumi recenti", "description": "Opportunità per i prodotti alimentari stranieri in Italia: trend di consumo, gusti emergenti e strategie di posizionamento, comunicazione e negoziazione.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258092-prodotti-alimentari-stranieri-mercato-italiano-trend.json", "htmlUrl": "https://www.rocchelliconsulting.com/prodotti-alimentari-stranieri-mercato-italiano-trend/", "datePublished": "2025-09-17T09:26:17+02:00", "dateModified": "2025-09-17T09:26:17+02:00" }, { "id": "article-258080", "type": "BlogPosting", "name": "Come Creare un Rapporto di Fiducia tra Brand e Consumatori nella GDO", "description": "Scopri come costruire un solido rapporto di fiducia tra brand e consumatori nella GDO, puntando su trasparenza, coerenza e valori condivisi.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258080-rapporto-fiducia-brand-consumatori-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/rapporto-fiducia-brand-consumatori-gdo/", "datePublished": "2025-08-19T14:17:15+02:00", "dateModified": "2025-08-19T14:17:23+02:00" }, { "id": "article-258084", "type": "BlogPosting", "name": "How to Build Trust Between Brands and Consumers in Large-Scale Retail", "description": "Learn how to build a solid relationship of trust between brands and consumers in large-scale retail trade, focusing on transparency, consistency, and shared values.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258084-how-to-build-trust-between-brands-and-consumers-in-large-scale-retail.json", "htmlUrl": "https://www.rocchelliconsulting.com/rapporto-fiducia-brand-consumatori-gdo/", "datePublished": "2025-08-19T14:17:15+02:00", "dateModified": "2025-08-19T14:17:15+02:00" }, { "id": "article-258255", "type": "BlogPosting", "name": "Retail Media and Italian Wine: From the Shelf Aisle to Immersive Storytelling", "description": "Retail media and wine: transform the shelf into a measurable story with apps, newsletters, and in-store displays. Strategies, content, and opportunities.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258255-retail-media-and-italian-wine-from-the-shelf-aisle-to-immersive-storytelling.json", "htmlUrl": "https://www.rocchelliconsulting.com/retail-media-vino-gdo-strategie/", "datePublished": "2025-07-17T09:50:50+02:00", "dateModified": "2025-07-17T09:50:50+02:00" }, { "id": "article-258025", "type": "BlogPosting", "name": "Oltre i dazi: il vino italiano deve ripensare il proprio modello commerciale", "description": "Il vino italiano deve superare la dipendenza da un solo mercato e adottare un nuovo modello commerciale, più resiliente e connesso ai canali locali.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258025-modello-commerciale-vino-italiano.json", "htmlUrl": "https://www.rocchelliconsulting.com/modello-commerciale-vino-italiano/", "datePublished": "2025-07-15T11:08:16+02:00", "dateModified": "2025-07-15T11:09:24+02:00" }, { "id": "article-258030", "type": "BlogPosting", "name": "Beyond tariffs: Italian wine must rethink its business model.", "description": "Italian wine must overcome its dependence on a single market and adopt a new, more resilient commercial model, connected to local channels.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258030-beyond-tariffs-italian-wine-must-rethink-its-business-model.json", "htmlUrl": "https://www.rocchelliconsulting.com/modello-commerciale-vino-italiano/", "datePublished": "2025-07-15T11:08:16+02:00", "dateModified": "2025-07-15T11:08:16+02:00" }, { "id": "article-258256", "type": "BlogPosting", "name": "Large-scale retail trade: local production vs. common assortments", "description": "Discover how large-scale retail trade balances major brands and local wines: purchasing security, territorial authenticity, and strategies for the future of wine.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258256-large-scale-retail-trade-local-production-vs-common-assortments.json", "htmlUrl": "https://www.rocchelliconsulting.com/gdo-vino-produzione-locale-assortimenti-comuni/", "datePublished": "2025-06-26T10:21:39+02:00", "dateModified": "2025-06-26T10:21:39+02:00" }, { "id": "article-257937", "type": "BlogPosting", "name": "Dinamiche di Prezzo nella GDO", "description": "Scopri come gestire promozioni e sconti nella GDO senza compromettere i margini. Strategie data-driven, sconti mirati e collaborazione con i fornitori per una crescita sostenibile.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257937-dinamiche-prezzo-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/dinamiche-prezzo-gdo/", "datePublished": "2025-06-16T16:58:41+02:00", "dateModified": "2025-06-16T16:58:41+02:00" }, { "id": "article-257941", "type": "BlogPosting", "name": "Price Dynamics in Large-Scale Retail Trade", "description": "Discover how to manage promotions and discounts in the GDO without compromising margins. Data-driven strategy, targeted discounts and collaboration with suppliers for sustainable growth.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257941-price-dynamics-in-large-scale-retail-trade.json", "htmlUrl": "https://www.rocchelliconsulting.com/dinamiche-prezzo-gdo/", "datePublished": "2025-06-16T16:58:41+02:00", "dateModified": "2025-06-16T16:58:41+02:00" }, { "id": "article-258257", "type": "BlogPosting", "name": "Wine and Large-Scale Retail: The Rise of Private Labels as a Strategic Lever", "description": "Private label wine is growing in large-scale retail: greater quality, loyalty, and differentiation. 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"2025-05-20T09:51:19+02:00", "dateModified": "2025-05-20T09:51:19+02:00" }, { "id": "article-257904", "type": "BlogPosting", "name": "Innovation in Food Packaging: How to Stand Out on the Large-Scale Retail Shelves", "description": "Innovation and sustainable packaging in food: strategies and technologies to stand out on the shelves of large-scale retail trade and capture the attention of consumers.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257904-innovation-in-food-packaging-how-to-stand-out-on-the-large-scale-retail-shelves.json", "htmlUrl": "https://www.rocchelliconsulting.com/innovazione-packaging-alimentare-come-differenziarsi-scaffali-gdo/", "datePublished": "2025-05-20T09:51:19+02:00", "dateModified": "2025-05-20T09:51:19+02:00" }, { "id": "article-258258", "type": "BlogPosting", "name": "Promotions and wine in large-scale retail: a model to reinvent", "description": "Wine promotions in large-scale retail outlets are losing their effectiveness: from price to storytelling, discover how the strategy is changing and what consumers are looking for today.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258258-promotions-and-wine-in-large-scale-retail-a-model-to-reinvent.json", "htmlUrl": "https://www.rocchelliconsulting.com/promozioni-vino-gdo/", "datePublished": "2025-05-08T10:39:58+02:00", "dateModified": "2025-05-08T10:39:58+02:00" }, { "id": "article-258259", "type": "BlogPosting", "name": "Wine assortment strategies and category management in large-scale retail trade", "description": "How large-scale retail trade builds its wine assortment: balancing major brands, local labels, and strategic category management.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/258259-wine-assortment-strategies-and-category-management-in-large-scale-retail-trade.json", "htmlUrl": "https://www.rocchelliconsulting.com/assortimento-vino-gdo/", "datePublished": "2025-04-17T10:48:42+02:00", "dateModified": "2025-04-17T10:48:42+02:00" }, { "id": "article-257894", "type": "BlogPosting", "name": "Logistica e Innovazione nel Food & Beverage: Strategie Vincenti per Ridurre Costi e Tempi", "description": "Scopri come ottimizzare la logistica nel Food & Beverage per ridurre costi, migliorare i tempi di consegna e soddisfare le esigenze di GDO e consumatori finali.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257894-logistica-innovazione-food-beverage-strategie-ridurre-costi-tempi.json", "htmlUrl": "https://www.rocchelliconsulting.com/logistica-innovazione-food-beverage-strategie-ridurre-costi-tempi/", "datePublished": "2025-04-15T10:33:49+02:00", "dateModified": "2025-04-15T10:33:49+02:00" }, { "id": "article-257898", "type": "BlogPosting", "name": "Logistics and Innovation in Food & Beverage: Winning Strategies to Reduce Costs and Times", "description": "Find out how to optimize logistics in Food & Beverage to reduce costs, improve delivery times and meet the needs of 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"Retail Media and GDO", "description": "Discover how GDO can transform its sales channels into digital media thanks to Retail Media, enhancing customer data and increasing advertising revenues.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257884-retail-media-and-gdo.json", "htmlUrl": "https://www.rocchelliconsulting.com/retail-media-gdo/", "datePublished": "2025-03-26T14:16:17+01:00", "dateModified": "2025-03-26T14:16:17+01:00" }, { "id": "article-257783", "type": "BlogPosting", "name": "Le Cooperative Vitivinicole: Una Risorsa Strategica per il Futuro del Vino Italiano", "description": "Le cooperative vitivinicole italiane producono oltre il 60% del vino nazionale. 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Tradizione, sostenibilità e turismo guidano il futuro.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257766-oltrepo-pavese-una-inedita-sinergia-per-rilanciare-un-territorio-di-eccellenza.json", "htmlUrl": "https://www.rocchelliconsulting.com/oltrepo-pavese-una-inedita-sinergia-per-rilanciare-un-territorio-di-eccellenza/", "datePublished": "2024-11-26T10:29:22+01:00", "dateModified": "2024-11-26T10:29:22+01:00" }, { "id": "article-257753", "type": "BlogPosting", "name": "Il Modello Imprenditoriale Familiare nel Settore Food & Beverage Italiano: Punti di Forza, Debolezza, Opportunità e Rischi", "description": "Scopri come le imprese familiari italiane del settore food & beverage coniugano tradizione e innovazione per affrontare sfide globali e cogliere opportunità internazionali.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257753-modello-imprenditoriale-familiare-settore-food-beverage-italiano-punti-di-forza-debolezza-opportunita-rischi.json", "htmlUrl": "https://www.rocchelliconsulting.com/modello-imprenditoriale-familiare-settore-food-beverage-italiano-punti-di-forza-debolezza-opportunita-rischi/", "datePublished": "2024-11-22T14:56:40+01:00", "dateModified": "2024-11-25T09:59:27+01:00" }, { "id": "article-257749", "type": "BlogPosting", "name": "Sfide e Opportunità per il Settore Wine, Food & Beverage Italiano nel 2025", "description": "Il 2025 sarà cruciale per il settore wine, food & beverage italiano: sfide globali, sostenibilità e digitalizzazione aprono opportunità per valorizzare Made in Italy e nuovi mercati.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257749-sfide-opportunita-settore-wine-food-beverage-italiano-2025.json", "htmlUrl": "https://www.rocchelliconsulting.com/sfide-opportunita-settore-wine-food-beverage-italiano-2025/", "datePublished": "2024-11-18T11:29:51+01:00", "dateModified": "2024-11-18T11:29:51+01:00" }, { "id": "article-257745", "type": "BlogPosting", "name": "Opportunità dei Crémant de Bourgogne nel Mercato Italiano", "description": "Crémant de Bourgogne: eleganti spumanti francesi conquistano il mercato italiano grazie a qualità, prezzo competitivo, versatilità e autenticità. Scopri l’alternativa ideale allo Champagne.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257745-opportunita-cremant-de-bourgogne-mercato-italiano.json", "htmlUrl": "https://www.rocchelliconsulting.com/opportunita-cremant-de-bourgogne-mercato-italiano/", "datePublished": "2024-11-12T13:05:06+01:00", "dateModified": "2024-11-12T13:05:26+01:00" }, { "id": "article-257739", "type": "BlogPosting", "name": "Sviluppare un Branding per le Aziende di Famiglia nel Settore Alimentare e Vinicolo", "description": "Scopri come sviluppare un branding forte e autentico per le aziende di famiglia nel settore alimentare e vinicolo, valorizzando storia, valori e tradizioni per creare un legame duraturo.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257739-sviluppare-branding-aziende-di-famiglia-settore-alimentare-vinicolo.json", "htmlUrl": "https://www.rocchelliconsulting.com/sviluppare-branding-aziende-di-famiglia-settore-alimentare-vinicolo/", "datePublished": "2024-11-04T15:43:01+01:00", "dateModified": "2024-11-04T15:43:01+01:00" }, { "id": "article-257743", "type": "BlogPosting", "name": "Developing Branding for Family Businesses in the Food and Wine Sector", "description": "Learn how to develop strong, authentic branding for family businesses in the food and wine industry, leveraging history, values, and traditions to create a lasting connection.", "dataUrl": "https://www.rocchelliconsulting.com/json/articles/257743-developing-branding-for-family-businesses-in-the-food-and-wine-sector.json", "htmlUrl": "https://www.rocchelliconsulting.com/sviluppare-branding-aziende-di-famiglia-settore-alimentare-vinicolo/", "datePublished": "2024-11-04T15:43:01+01:00", "dateModified": "2024-11-04T15:43:01+01:00" }, { "id": "article-257736", "type": "BlogPosting", "name": "Are Italian Consumers Becoming More Open to International Wines?", "description": "Young Italians are opening up to foreign wines, attracted by authentic stories and sustainability. 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