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            "name": "The Importance of Visual Merchandising in Food Distribution: How to Increase Point-of-Sale Sales",
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            "name": "Internationalization strategies for companies in the Food &#038; Beverage sector",
            "description": "Discover the main internationalization strategies for Food & Beverage companies: markets, distributors, positioning, exports, and foreign growth.",
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            "name": "Relaunching wine in large-scale retail: an operational guide to regaining relevance on the shelves.",
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            "name": "Food Branding: How to Build a Strong Brand in the Food Industry",
            "description": "What is food branding and how does it help food companies stand out through positioning, packaging, storytelling, and digital communication?",
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            "description": "Why the spice department in large-scale retail isn't growing despite demand. Strategic analysis for buyers and category managers on traditional seasonings and spices.",
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            "name": "The Influence of Gen Z on Consumer Choices in Large-Scale Retail: Emerging Trends and Preferences",
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            "name": "From Production to Consumer: Transparency in the Food Supply Chain as a Differentiating Factor",
            "description": "Transparency in the food supply chain is a strategic factor that strengthens trust, quality, and reputation. Find out why it represents a competitive advantage for agri-food companies.",
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            "id": "article-258359",
            "type": "BlogPosting",
            "name": "Marketing for Food Companies: Advanced Strategies for Growth in an Increasingly Competitive Market",
            "description": "Discover how food companies can grow with marketing, category management, packaging, digital, and trade marketing strategies.",
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            "datePublished": "2025-11-18T16:59:53+01:00",
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            "name": "The time factor: rotation speed as the key to success in large-scale retail trade",
            "description": "The true measure of success in large-scale retail is not price, but turnover rate: just as time decides the life or death of a wine on the shelf.",
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            "name": "Marketing for Wineries: Strategies and Tools for Growth in a Competitive Market",
            "description": "Learn how to build an integrated marketing strategy for wineries: data, branding, distribution, and digital channels for growth in the global market.",
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            "id": "article-258252",
            "type": "BlogPosting",
            "name": "Wine and Large-Scale Retail: How to Build Value Beyond Price",
            "description": "Price is no longer enough: in large-scale retail, wine must build value with narrative packaging, usage opportunities, sustainability, and omnichannel consistency. Discover how producers and retailers can move beyond the discount mentality.",
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            "datePublished": "2025-07-31T11:28:44+02:00",
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            "id": "article-258260",
            "type": "BlogPosting",
            "name": "Wine in Italian large-scale retail trade: numbers, trends, and new perspectives",
            "description": "Large-scale retail trade accounts for 70% of the Italian wine market: lower volumes, higher value. Discover trends, private labels, localism, and new purchasing experiences.",
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            "id": "article-258084",
            "type": "BlogPosting",
            "name": "How to Build Trust Between Brands and Consumers in Large-Scale Retail",
            "description": "Learn how to build a solid relationship of trust between brands and consumers in large-scale retail trade, focusing on transparency, consistency, and shared values.",
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            "id": "article-258255",
            "type": "BlogPosting",
            "name": "Retail Media and Italian Wine: From the Shelf Aisle to Immersive Storytelling",
            "description": "Retail media and wine: transform the shelf into a measurable story with apps, newsletters, and in-store displays. Strategies, content, and opportunities.",
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            "datePublished": "2025-07-17T09:50:50+02:00",
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            "id": "article-258030",
            "type": "BlogPosting",
            "name": "Beyond tariffs: Italian wine must rethink its business model.",
            "description": "Italian wine must overcome its dependence on a single market and adopt a new, more resilient commercial model, connected to local channels.",
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            "id": "article-258256",
            "type": "BlogPosting",
            "name": "Large-scale retail trade: local production vs. common assortments",
            "description": "Discover how large-scale retail trade balances major brands and local wines: purchasing security, territorial authenticity, and strategies for the future of wine.",
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            "id": "article-257941",
            "type": "BlogPosting",
            "name": "Price Dynamics in Large-Scale Retail Trade",
            "description": "Discover how to manage promotions and discounts in the GDO without compromising margins. Data-driven strategy, targeted discounts and collaboration with suppliers for sustainable growth.",
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            "id": "article-258257",
            "type": "BlogPosting",
            "name": "Wine and Large-Scale Retail: The Rise of Private Labels as a Strategic Lever",
            "description": "Private label wine is growing in large-scale retail: greater quality, loyalty, and differentiation. Discover the industry's numbers, strategies, and future challenges.",
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            "datePublished": "2025-06-05T10:32:20+02:00",
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            "id": "article-257904",
            "type": "BlogPosting",
            "name": "Innovation in Food Packaging: How to Stand Out on the Large-Scale Retail Shelves",
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            "name": "Promotions and wine in large-scale retail: a model to reinvent",
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            "id": "article-258259",
            "type": "BlogPosting",
            "name": "Wine assortment strategies and category management in large-scale retail trade",
            "description": "How large-scale retail trade builds its wine assortment: balancing major brands, local labels, and strategic category management.",
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            "htmlUrl": "https://www.rocchelliconsulting.com/assortimento-vino-gdo/",
            "datePublished": "2025-04-17T10:48:42+02:00",
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            "id": "article-257898",
            "type": "BlogPosting",
            "name": "Logistics and Innovation in Food &amp; Beverage: Winning Strategies to Reduce Costs and Times",
            "description": "Find out how to optimize logistics in Food & Beverage to reduce costs, improve delivery times and meet the needs of large-scale retail trade and end consumers.",
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            "datePublished": "2025-04-15T10:33:49+02:00",
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        },
        {
            "id": "article-257884",
            "type": "BlogPosting",
            "name": "Retail Media and GDO",
            "description": "Discover how GDO can transform its sales channels into digital media thanks to Retail Media, enhancing customer data and increasing advertising revenues.",
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            "htmlUrl": "https://www.rocchelliconsulting.com/retail-media-gdo/",
            "datePublished": "2025-03-26T14:16:17+01:00",
            "dateModified": "2025-03-26T14:16:17+01:00"
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        {
            "id": "article-257743",
            "type": "BlogPosting",
            "name": "Developing Branding for Family Businesses in the Food and Wine Sector",
            "description": "Learn how to develop strong, authentic branding for family businesses in the food and wine industry, leveraging history, values, and traditions to create a lasting connection.",
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            "htmlUrl": "https://www.rocchelliconsulting.com/sviluppare-branding-aziende-di-famiglia-settore-alimentare-vinicolo/",
            "datePublished": "2024-11-04T15:43:01+01:00",
            "dateModified": "2024-11-04T15:43:01+01:00"
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        {
            "id": "article-257736",
            "type": "BlogPosting",
            "name": "Are Italian Consumers Becoming More Open to International Wines?",
            "description": "Young Italians are opening up to foreign wines, attracted by authentic stories and sustainability. Discover how international producers can conquer the Italian market.",
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            "htmlUrl": "https://www.rocchelliconsulting.com/consumatore-italiano-vini-internazionali/",
            "datePublished": "2024-10-30T12:25:10+01:00",
            "dateModified": "2024-10-30T12:36:15+01:00"
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        {
            "id": "article-257707",
            "type": "BlogPosting",
            "name": "Developing Strategic Partnerships in the Wine Sector: Opportunities and Growth Strategies",
            "description": "Learn how to develop strategic partnerships in the wine industry to increase growth, improve efficiency and create new market opportunities and innovation.",
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            "datePublished": "2024-10-22T10:54:18+02:00",
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            "id": "article-257626",
            "type": "BlogPosting",
            "name": "Crisis Communication Management: Best Practices for Protecting Corporate Reputation",
            "description": "Effectively managing crisis communication protects corporate reputation. Discover best practices for responding quickly and transparently, safeguarding public trust.",
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            "datePublished": "2024-09-23T16:05:49+02:00",
            "dateModified": "2024-10-08T10:48:21+02:00"
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        {
            "id": "article-257625",
            "type": "BlogPosting",
            "name": "Artificial Intelligence in Business Development for the Food &amp; Beverage Sector",
            "description": "AI is revolutionizing the food & beverage sector, optimizing supply chains, personalized marketing, new product development, and pricing strategies, bringing innovation and competitiveness.",
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            "datePublished": "2024-10-07T12:54:13+02:00",
            "dateModified": "2024-10-07T12:54:13+02:00"
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            "id": "article-257627",
            "type": "BlogPosting",
            "name": "Digital Marketing Strategies to Increase Sales in the Food and Wine Industry",
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