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    "name": "Media publications Rocchelli consulting marketing large-scale distribution",
    "description": "Our story told throughmedia publications 2025 (Food & Beverage, February – March 2025) “The Italian food sector is preparing to face a 2025 full of challenges and opportunities, in a context marked by rapid changes",
    "mainContent": "Our story told throughmedia publications 2025 (Food & Beverage, February – March 2025) “The Italian food sector is preparing to face a 2025 full of challenges and opportunities, in a context marked by rapid changes in consumer habits, purchasing models, and socio-economic dynamics.” 2024 (Civiltà del Bere, November 2024) “Wine and sparkling wine assortments in large-scale retail will expand, becoming more diversified and specialized. Through collaboration with major retailers, small and medium-sized wine producers (SMEs) will gain access to high sales volumes and widespread distribution, while keeping costs under control.” (ALLFOODONLINE, April 2024) “Rocchelli Consulting has been working for over 40 years alongside entrepreneurs and top managers of Italian companies to improve sales, marketing, branding, and communication processes.” (FOOD & BEV CATALOGUE, February 2024) “At Rocchelli Consulting, we believe that collaboration between retailers and suppliers is a key element in the success of Category Management.” 2023 (ASKANEWS, December 13, 2023) “In over 40 years of experience and consulting in the food and beverage sector, we have never observed a disruption like the one currently underway in the way wine is purchased and consumed,” said Piero Rocchelli, Managing Partner of Rocchelli Consulting…* (ITALIA A TAVOLA, December 13, 2023) “These past few years have shown an acceleration in the pace of change and a greater intensity: there appear to be drastic shifts driven by consumer behaviors typical of other sectors, capable of unpredictably influencing even the wine markets…” (HORECA NEWS, December 13, 2023) “Eumetra and Rocchelli Consulting have combined their respective expertise to create the ITALIAN WINE PERSPECTIVES Observatory, with the goal of analyzing the evolution of consumption and purchasing behaviors in both the domestic and international markets.” (STUDIO NEWS TV, December 13, 2023) Created by Eumetra and Rocchelli Consulting to understand future trends. 2021 (IL CORRIERE VINICOLO, 12 JULY 2021) At the webinar on “Wine in large-scale retail trade between reopenings and restarting the economy” promoted by Veronafiere, the data from the first quarter of this year in the comparison between large-scale distribution groups and producers. Regional labels, e-commerce and superpremium consolidate their presence on the shelves. The long-term effect of the lockdown is being felt in channel strategies even if the numbers of modern distribution tend to normalize. (Wine Dossier, June 2021) “IRI’s analysis shows us that, beyond the negative numbers of 2020 away-from-home sales, Italian consumers have shown that they do not want to give up the nectar of Bacchus, focusing on quality products. A good sign for the future.” (Companies in the Field, 25 May 2021) “Both Pietro Rocchelli, of the consultancy firm Maurizio Rocchelli, Federvini with Mirko Baggio and Unione Italiana Vini with Enrico Gobino, indicate renewed customer attention in the high and medium-high range.” (Repubblica.it, 20 maggio 2021) “Alessandro Masetti, grocery manager of Coop Italia, took part in the discussion; Gianmaria Polti, Carrefour Italia beverage manager; Pietro Rocchelli, of the consultancy firm Maurizio Rocchelli Srl, …” (International Foreign Press Agency, 12 May 2021) “The speakers will include: Pietro Rocchelli from the consultancy firm Maurizio Rocchelli Srl, …” (Wine Meridian, 26 aprile 2021) “On the topic of the approach to distribution channels, Pietro Rocchelli (Business Development Strategist food & wine sector) intervened to highlight the need for a long-term strategic approach…” (WINES&CONSUMPTION, JUNE 2021) “Large retailers, wine and pandemic: a very interesting trinomial to analyse, for those with sharp eyes…” (Vinitaly, 27 May 2021) “The pandemic has accelerated an ongoing trend: drinking less and better, distinctiveness, attention to sustainability and organic. And not being able to experiment in the catering channels, in the last two years we have done so by choosing from the supermarket shelf, thus causing the large-scale retail sector to record numbers that haven’t been seen for years.” (GdoWeek, May 21, 2021) “What can be done to stop this trend? asked Pietro Rocchelli of the Maurizio Rocchelli consultancy firm. There is a strong discontinuity compared to the past…” (WineNews, May 20, 2021) “In the webinar organized by Veronafiere ‘Wine in large-scale retail trade between reopening and restarting the economy’, attended by Pietro Rocchelli, partner and CEO of Maurizio Rocchelli Srl, …” (Wine Meridian, 28 aprile 2021) “The objective of the Wine Meridian webinar held with the very welcome participation of Pietro Rocchelli (wine&food consultant and large-scale retail channel expert) and Bruno Berni (horeca channel consultant and expert) was to better understand the dynamics of the different distribution channels…” 2020 (Civiltà del Bere, 8 December 2020) “We asked Pietro Rocchelli, partner of the strategic consultancy firm Maurizio Rocchelli, for some tips.” (Civiltà del Bere, 4 September 2020) “The question is answered by Riccardo Ricci Curbastro (president of Federdoc), Pietro Rocchelli (Maurizio Rocchelli Agency, Horeca and large-scale retail sales experts) and Emma Dawson MW (Senior buyer Berkmann – United Kingdom).” (Civiltà del Bere, 30 November 2020) “We spoke with Pietro Rocchelli, partner of Maurizio Rocchelli srl, a strategic consultancy company which, among other things, also acts as an intermediary between large-scale retail trade and the wineries that want to get on the shelves.” 2017 (Mixer, February 2017) “… Among these, those wines that are in step with current tastes make their way – explains Sofia Rocchelli of Studio Rocchelli in Milan –” 2016 (MixerPlanet, May 17, 2016) “… explains Pietro Rocchelli of Studio Rocchelli … the arena was redeveloped by natural selection and the Ho.re.ca. channel. becomes interesting again…” 2015 (WineNews, 15 December 2015) “… – And in the future it will be increasingly important to create a shopping experience that motivates the consumer – is the analysis of Pietro Rocchelli, at the helm of Maurizio Rocchelli …” (inStore September-October 2015) “…Sales of sparkling wine – explains Pietro Rocchelli, partner of the Maurizio Rocchelli studio (Milan) – have been recording consistently positive results for some time now. Prosecco reigns supreme, …” (Mixer, February 2015) “… The last 5 years have been very difficult – explains Pietro Rocchelli …” (The Premiere of WineNews.it, 15 December 2015) “…the future of wine in large-scale distribution is linked to what will be the future of large-scale retail trade in general – explains Pietro Rocchelli, at the helm of Maurizio Rocchelli, one of the most important consultancy agencies for wine & food…” (InStore, March-April 2015) “… According to Pietro Rocchelli – Partner of Maurizio Rocchelli – food and consequently wine are at the center of the relationship between people and the World…” 2014 (InStore November-December 2014) “…the sales data in supermarkets and hypermarkets – explains Pietro Rocchelli of Studio Rocchelli in Milan – of organically grown products are constantly increasing and …” (VQ, July 2014) “… Even before the sales channels … according to Pietro Rocchelli of Maurizio Rocchelli (Milan) there are people who, fortunately, are in the majority of cases still interested in wine …” (Beverage & Grocery, March-April 2014) “…Give value back to the category. We discussed it with Pietro Rocchelli…” (Il Sole 24 Ore Blog by E. Scarci, 6 March 2014) “…observes Pietro Rocchelli… In a period of 5 years, Vermentino, Bonarda, Prosecco and Pignoletto emerge as winners…” (Civiltà del Bere, January 2014) “And speaking of large-scale retail trade? Pietro Rocchelli of the communication agency of the same name enlightens us…” (InStore_September-October 2014) “… says Pietro Rocchelli, Studio Maurzio Rocchelli of Milan – more and more numerous Prosecco wineries …) (Civiltà del Bere, May-June 2014) “… For Pietro Rocchelli, long-standing consultant for producers and distributors … the marked contraction in volumes does not compromise the growth in turnover. Wine itself is capable of generating value….” (Food, March 2014) “… Rocchelli: free wine from boredom …” (Il Sole 24 Ore, 6 March 2014) “The consumer chooses easy-to-drink products more – observes Pietro Rocchelli …” 2013 (The Premiere of Winenews, 26 November 2013) “How do large-scale distribution and producers move to impact the market? We asked Pietro Rocchelli of Maurizio Rocchelli, a communication and marketing company in the food and wine world. (audio interview)” (VQ September 2013) “Among wineries – says Sofia Rocchelli, Maurizio Rocchelli marketing (Milan) – in recent years, awareness of the importance of communication has spread more…” (Vino Futuri Possibili 2nd Supply Chain Report, June 2013) “…Sofia Rocchelli’s opinion. Co-owner of Studio Rocchelli” (VigneVini April 2013) “The bulk market is in great shape if the proposal is of quality! – writes Maurizio Rocchelli…” (Gdo Week, 11 November 2013) “The market resists thanks to more demanding consumers. According to Pietro Rocchelli, there are opportunities not to be missed for large-scale retail trade” (VigneVini September 2013) “Every place of contact between people and brands – explains Sofia Rocchelli – represents an opportunity for communication and relationships. …” (Civiltà del Bere, May-June 2013) “ “These are the considerations of Pietro Rocchelli, owner with his sister Sofia of the consultancy and marketing firm Maurizio Rocchelli in Milan. …” (Italy at the Table, 11 March 2013) “The 1st Classic Docg method without sulphites presented by: Teresio Schiavi, Mario Pappagallo, Pietro Rocchelli and Antonio Tirelli is called Elite…” 2012 (Largo Consumo – July-August 2012) “Retail is looking for wine companies capable of expressing product quality, reliability and the ability to involve the customer. As? Informing him. By Pietro Rocchelli” (Gdo Week, 16 July 2012) “What doesn’t decrease, however, is the assortment on the large-scale retail shelves as explained by Pietro Rocchelli, who deals with wine marketing in the family company, Maurizio Rocchelli…” (I Grandi Vini, March 2012) “Answers Maurizio Rocchelli, a Milanese company that supports wine and food companies in commercial and marketing management…” (Civiltà del Bere.it, 9 February 2012) Drinking Civilization asked Pietro Rochell, owner with his sister Sofia, of the Maurizio Rochell agency for a preliminary comment…” (Food, July-August 2012) “Getting away from the logic of occasional and anniversary sales – says Pietro Rocchelli, owner of Maurizio Rocchelli, a consultancy firm in the wine sector – is the central theme for the sparkling wine world…” (Winethic, June 4, 2012) “We interviewed one of the leading marketing and communications experts in Italy, Pietro Rocchelli, from the Milanese agency Maurizio Rocchelli…” (Mark Up, March 2012) “There is still a lot to do, comments Pietro Rocchelli, one of the most expert wine consultants in the sector, as the new frontier of communication is the point of sale.” 2011 (RetailWatch.it, 25 December 2011) “RetailWatch asked Pietro Rocchelli, consultant and wine consultant, to outline a scenario for this sector…” (Civiltà del Bere, September-October 2011) “GDO: Attract by strengthening the wine department. By Sofia Rocchelli” (Civiltà del Bere, July-August 2011) “An April 2011 survey by Studio Maurizio Rocchelli of Milan dealt with these topics from the angle of the specialized press in the sector.” (Corriere Vinicolo, 20 June 2011) “We publish the second episode of the column on the relationships between large-scale retail trade and wineries edited by Maurizio Rocchelli.” (Drinking Wine, May 21, 2011) “The survey on wine communication conducted by the Milanese studio Maurizio Rocchelli records a positive change in the public’s attention to wine over the last 5 years…” (TigullioVino, 11 May 2011) “A few days ago I received the final report of an investigation by Studio Rocchelli on wine communication…” (GdoWeek, April 4, 2011) “Our interlocutor, Pietro Rocchelli, who with his sister Sofia takes care of the marketing activities carried out by Maurizio Rocchelli, a company founded by his father, operates in consultancy in the wine and food sectors…” (Bargiornale, February 2011) “In these pages, with the help of the Comité Champagne and Maurizio Rocchelli of Milan who recently commissioned an investigation from the University of Pavia, we present you with an insight into the economic and productive life of Champagne.” (DistribuzioneModerna.it, 19 January 2011) “… this revolution in the exhibition concept was designed by Unes in collaboration with Maurizio Rocchelli, a consultancy company specialized in the wine sector, with the dual objective of…” (Civiltà del Bere, November-December 2011) “Sofia Rocchelli of the Maurizio Rocchelli agency in Milan invited wineries not to overlook feelings when offering themselves online…” (My Wine Professional, September 2011) “The point of view of journalists and bloggers in the sector from a survey by Studio Rocchelli” (Corriere Vinicolo, 4 July 2011) “We publish the third episode of the column on the relationships between large-scale retail trade and wineries edited by Maurizio Rocchelli.” (Corriere Vinicolo, 30 May 2011) “This issue begins with a three-part column on the relationships between large-scale retail trade and wineries edited by Maurizio Rocchelli, a service company dedicated to the food sector, with a strong specialization in wine.” (CiviltàdelBere.it, 12 May 2011) “The appreciation for wine has grown in the last five years. This was confirmed by an investigation conducted by the public relations firm Maurizio Rocchelli of Milan…” (Enoiche Illusioni blog, 11 May 2011) “My interview, with forty-four others, contributed to a very interesting report for Maurizio Rocchelli on communication related to wine…” (Food&Beverage, March 2011) “… This is stated in research that the consultancy firm Maurizio Rocchelli commissioned from the University of Pavia on the marketing strategies of wineries in the Champagne region.” (Drinking Wine, January 18, 2011) “… this revolution in the exhibition concept was designed by Unes in collaboration with Maurizio Rocchelli, a consultancy company specialized in the wine sector, with the dual objective of…” 2010 (Onav News, 20 December 2010) “…Maurizio Rocchelli, a consultancy firm specialized in the wine sector, commissioned the University of Pavia to carry out an investigation into the marketing strategies of wineries in the Champagne region.” (Wines and Flavours, 15 December 2010) “… to better understand the mechanisms underlying this wonderful “case history” Maurizio Rocchelli, a consultancy firm specializing in the wine sector, commissioned the University of Pavia to carry out an investigation into the ‘Marketing strategies of wineries in the Champagne region’. (Enopress, 14 December 2010) “Maurizio Rocchelli commissioned the University of Pavia to carry out a survey on the marketing strategies of wine companies in the Champagne region…” (Food, October 2010) “He intervened on the issue, requested by , Maurizio Rocchelli, expert in the sector: ‘In 2008, thanks to the extraordinary global sales success of champagne, someone had raised the possibility of expanding the production area…” (MarkUp, June 2010) We worked with Unes Supermercati on a project to redevelop their wine assortment. We talked about it in this article on Mark Up. (GdoWeek, March 2010) “Wine is increasingly strategic for large-scale distribution, as demonstrated by an analysis conducted by Maurizio Rocchelli, an agency specialized in the promotion and marketing of the wine industry…” (Agi News On, 17 December 2010) “… as stated in a note related to the survey Marketing strategies of wine companies in the Champagne region, carried out by the University of Pavia commissioned by the consultancy firm specialized in the wine sector Maurizio Rocchelli…” (Beverfood, 15 December 2010) “… this is what emerges from a survey on the marketing strategies of wine companies in the Champagne region that the consultancy firm Maurizio Rocchelli recently commissioned from the University of Pavia…” (WineNews, 13 December 2010) “The secret of champagne? Producers united in a common front for over a century to defend and enhance their true heritage: a name and its reputation. A “case history” analyzed by the University of Pavia for Studio Rocchelli.” (Largo Consumo, September 2010) “A research entitled ‘Wine in Italian large-scale retail trade: the point of view of buyers and category managers’ carried out in 2009 by the Maurizio Rocchelli company commissioned by Syngenta Crop Protection…” (Restaurants, April 2010) “The objective that every company must set itself with its wines – explains Maurizio Rocchelli – of the representation firm of the same name – is to rise to the top in consumer preferences…” (MarkUp, March 2010) “The square influences behavior: Rome is not Milan. If we go into detail, a recent investigation by the Rocchelli studio in Milan helps in this examination…” 2009 (Food, December 2009) “It’s time to rethink the assortment and commercial criteria of the wine offering in large-scale distribution: this in short is what emerges from the research commissioned by Syngenta to Maurizio Rocchelli, a commercial and marketing consultancy company…” (InfoWine, 12 October 2009) “Other interesting data emerge from a recent Syngenta-Rocchelli investigation. In the range above 8 euros…” (FocusWine, August 25, 2009) “Pietro Rocchelli – from Maurizio Rocchelli in Milan – will coordinate the interventions around the theme ‘Criticalities, threats and opportunities for the Italian wine system in the coming years, with particular reference to the aromatic wines segment’…” (Enopress, 30 July 2009) “Pietro Rocchelli – from Maurizio Rocchelli in Milan – will coordinate the interventions around the theme ‘Criticalities, threats and opportunities for the Italian wine system in the coming years, with particular reference to the aromatic wines segment’…” (Vinealia, 26 July 2009) “Some personalities from the world of wine will participate with experiences that place them at the top of their respective professional skills, including Paul Medder (Wine Intelligence of London), Pietro Rocchelli (Maurizio Rocchelli of Milan), …” (drinking civilization, April 2009) “This is indicated by the data obtained on the Iri Infoscan basis relating to 2008 and analyzed by the Milanese consultancy agency Maurizio Rocchelli, which has been dealing with the management of relationships with large-scale retail trade for over 25 years, and obtained exclusively by Civiltà del Bere…” (Il Giorno, 7 March 2009) “Pietro Rocchelli, a marketing expert, spoke about it: ‘Ensure a correspondence between the wine and people’s expectations, expectations which today are very high because the market is very selective’…” (AgricolturaOnWeb, 24 February 2009) “The meeting was an opportunity to present the results of the Syngenta-Rocchelli survey on wine consumption in large-scale retail trade (as much as 65% of packaged wine sold in Italy comes from large-scale retail trade)…” (Agronotizie, 17 February 2009) “Rocchelli provided an examination of the market and wine consumption trends…” (WineNews, 8 February 2009) “This – according to wine market expert Pietro Rocchelli – is the result of a new consumer behavior that perceives wine no longer as a commodity but as a product that generates emotions…” (Civiltà del Bere, December 2009) “Is it possible to draw a faithful photograph of the balance between these two worlds? Let’s try starting from a recently published research, carried out by the Milanese consultancy firm Maurizio Rocchelli…” (DeVinis, September-October 2009) “For the marketing, communication and sales part, I relied on Studio Rocchelli to set up a market entry strategy that is proving to be successful…” (WineNews, 25 August 2009) “Pietro Rocchelli will address the ‘Critical issues, threats and opportunities for the Italian wine system in the coming years, with particular reference to the aromatic wines segment’…” (VQ, July 2009) “A Rocchelli-Syngenta investigation photographs the strengths and weaknesses of the relationship between wine and large-scale distribution…” (Bargiornale, May 2009) “If in Spain rosés – explains research by the Rocchelli studio – have always had consumption close to that of white wines, in Italy the percentages are more contained…” (Civiltà del Bere, April 2009) “The data emerges from the processing carried out by the consultancy firm Rocchelli on the 2008 Iri Infoscan results…” (IloveAgrigento, 27 February 2009) “Conceived in 2001, positioned since its conception in the prevailing market segment within the 0.75 segment, i.e. that of wines on sale between 3 and 4 euros, it is continuously managed by the Milanese agency Maurizio Rocchelli…” (Italia Oggi, 21 February 2009) “A result that confirms the validity of the strategy set by our company seven years ago, in collaboration with the Rocchelli agency…” (Il Sole 24 Ore, 8 February 2009) “This – according to wine market expert Pietro Rocchelli – is the result of a new consumer behavior that no longer perceives wine as a commodity but as a product that generates emotions and for which one is willing to make some sacrifices…” 2008 (Flavors & Pleasures, December 2008) “This is the summary of the results of a survey carried out a few months ago by the Maurizio Rocchelli agency, specialized in offering marketing and communication services, in particular for the wine sector…” (L’Assaggiatore, winter 2008) “At the afternoon round table, coordinated by Pietro Rocchelli, marketing expert for wine and food companies, we discussed the meaning of the link between territory and wines produced, its communicability in Italy and abroad…” (Italia Oggi, 25 October 2008) “What marketing for wine? It is this question that the round table coordinated by Pietro Rocchelli of the Rocchelli agency in Milan on the sidelines of the IX International Wine Symposium sought to answer…” (La Provincia Pavese, 22 October 2008) “The wine of the moment no longer exists – explains Rocchelli, one of the gurus of national wine communication – this is what Milanese and Roman restaurateurs and wine sellers say…” (Bargiornale wines, September-October 2008) “Such diversity is now “certified” by research born from the collaboration between Syngenta, one of the main players in the global agri-industry, and Rocchelli of Milan, a company specializing in marketing services…” (Gusti e Sapori, September-October 2008) “The conference, coordinated by Pietro Rocchelli of the Maurizio Rocchelli agency in Milan, was attended by some of the most significant Italian and foreign companies for marketing and consolidation strategies on international markets…” (Food & Beverage, September 2008) “This is the picture that emerged from a recent survey – promoted by Maurizio Rocchelli Srl and Syngenta – conducted in Milan and Rome, and which involved 120 restaurants and wine shops…” (Tigullio Vino, September 2008) “The Round Table, coordinated by Pietro Rocchelli of the Maurizio Rocchelli agency in Milan, will be attended by Italian and foreign companies that are among the most significant for marketing and consolidation strategies on international markets…” (Italy Agriculture Online, 24 September 2008) “At the Round Table, coordinated by Pietro Rocchelli, of the Maurizio Rocchelli agency in Milan, Italian and foreign companies will participate among the most significant for marketing and consolidation strategies on international markets…”“Rocchelli provided an examination of the market and the trends of consumption of wine…” (Enopress, 23 September 2008) “There is no longer a ‘wine of the moment’ according to the Maurizio Rocchelli agency of Milan which, commissioned by Syngenta, recently completed a survey on wine consumption in restaurants and wine shops in Milan and Rome…” (GdoWeek, August 26, 2008) “Once upon a time, wine was fashionable. This could be the summary of the analysis on the choices of wines in restaurants and wine shops by Milanese and Roman people, conducted by Syngenta on behalf of the wine consultancy firm Maurizio Rocchelli…” (Horeca magazine, July-August 2008) “The offer of wine in restaurants in Milan and Rome in a survey by the Maurizio Rocchelli studio: many points of contact between the two realities but also interesting and significant differences…” (Corriere Vinicolo, 28 July 2008) “Maurizio Rocchelli, a Milanese consultancy firm, and Syngenta, a global agropharmaceutical giant, have carried out work that aims to fill this gap…” (La Libertà, 24 May 2008) “Rocchelli: ‘direct control and fast deliveries are the winning weapons’…” (Euposia, November-December 2008) “The recognition as the best winery of the year for the quality/price ratio confirms the results that emerged from the qualitative research – developed by the Maurizio Rocchelli agency and the Dynamic Research Institute – that Settesoli conducted this year…” (Corrieredelvino.it, 27 October 2008) “The Symposium was divided into an initial scientific in-depth session and the afternoon Round Table coordinated by Pietro Rocchelli of the Maurizio Rocchelli agency in Milan…” (EcodiPavia.org, 25 October 2008) “During the afternoon session the Round Table was held in which Domenico Zonin, Roberta Urso, Carlo Alberto Panont and Antonio Mungai participated. Various topics for discussion proposed by Pietro Rocchelli…” (Vino24, 1 October 2008) “I received from Linda of the Maurizio Rocchelli agency a study on wine commissioned by Syngenta on the two most important cities in Italy: Rome and Milan. I leafed through it and I must admit that a reality and trends that I hadn’t grasped jumped out at me…” (Mark Up, September 2008) “Cantine Settesoli undertakes a fact-finding survey on the brand, in agreement with Maurizio Rocchelli, a marketing and commercial development agency, and Dinamiche, a company specialized in market research…” (Top venues, September 2008) “The data emerges from research carried out in the restaurants and wine shops of the two cities by the Maurizio Rocchelli agency, on behalf of Syngenta…” (Il Sole 24 Ore online, 29 September 2008) “Such diversity is now “certified” by research born from the collaboration between Syngenta, one of the main players in the global agri-industry, and Rocchelli of Milan, a company specializing in marketing services…” (Drinking Wine, 23 September 2008) “The survey on wine consumption in wine shops and restaurants in Milan and Rome conducted by the Milanese agency Maurizio Rocchelli for Syngenta reveals that, unlike a few years ago, there is no longer a ‘fashionable wine’…” (Vinitaly.com, 22 September 2008) “The investigation, carried out by the Maurizio Rocchelli studio, a company specialized in offering marketing, communication and commercial development services to companies in the food sector, on behalf of Syngenta Crop Protection, is based on interviews…” (Civiltà del Bere, July-August 2008) According to research commissioned by Syngenta Crop Protection to the consultancy firm Maurizio Rocchelli, it appears that, for example in Milan, still rosés represent on average only 3% of the labels on restaurant menus and on the shelves of wine shops…” (VQ, July-August 2008) “A survey on the assortment criteria, commercial orientations and development opportunities in the restaurants and wine shops of the two most important Italian cities was conducted by the Milanese agency Maurizio Rocchelli…” (Italia Oggi, 21 June 2008) “These are some of the findings from the latest edition of the research by the Maurizio Rocchelli agency and Syngenta…” (La Cronaca, 24 May 2008) “A suggestion, this, which is echoed in the words of Pietro Rocchelli of Maurizio Rocchelli Srl, who, illustrating the data of a research conducted by the company on the wine market…” PREVIOUS The food ideas fair Pizza and wine, a combination for few admirers Wine success factor for restaurants Restaurateurs and wine Large-scale distribution and quality wines: a possible marriage? 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