by Food Marketing | Jan 15, 2026 | Consumption and Scenarios, Sales
In recent years, large-scale retail trade has been undergoing profound change, driven by the emergence of Generation Z among active consumers. These young people, born between the mid-1990s and the early 2010s, grew up in a digital, hyper-connected world, accustomed...
by Food Marketing | Dec 22, 2025 | Horeca, Sales, Supermarkets and Large-Scale Retailers
Competitiveness in the agri-food sector is changing rapidly and structurally. While quality, price, and distribution were once the key factors for differentiation, today the true strategic lever is transparency. Consumers seek guarantees, wanting to know where their...
by Food Marketing | Nov 18, 2025 | Communication and Promotion, Marketing and Branding
The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...
by Food Marketing | Oct 24, 2025 | DoctorWine
In the world of large-scale retail trade, a wine’s success isn’t measured solely in bottles sold or profit margins. The true measure is time. More precisely, the speed at which the product moves from the shelf to the consumer’s cart. This is called...
by Food Marketing | Oct 23, 2025 | Communication and Promotion, Marketing and Branding, Supermarkets and Large-Scale Retailers
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
