by Marco | Nov 4, 2024 | Category Management, Marketing and Branding
Branding is one of the most crucial elements to distinguish a family business in a crowded and competitive market such as the food and wine industry. Creating a strong and authentic brand is not just a matter of logo design or color choice: it is above all the ability...
by Marco | Oct 30, 2024 | Consumption and Scenarios
The Italian wine market is one of the most competitive in the world, deeply rooted in loyalty to local products. For this reason, establishing an entry strategy in this market might initially seem very challenging for foreign producers. However, the openness of the...
by Marco | Oct 22, 2024 | Communication and Promotion
The wine industry is one of the oldest and most fascinating industries in the world, but also one of the most competitive. Over the past few decades, evolving market dynamics and changing consumer preferences have led wineries to seek new strategies to remain...
by Marco | Oct 7, 2024 | Communication and Promotion, Marketing and Branding
Artificial Intelligence (AI) is revolutionizing the way businesses operate across various sectors, and food & beverage is no exception. With advancements in technology and access to vast amounts of data, AI can support strategic decisions and optimize business...
by Marco | Sep 23, 2024 | Communication and Promotion
Crisis communication is a crucial aspect for any organization. Crises can strike unexpectedly and vary in nature: from internal issues like corporate scandals or data breaches to external events such as natural disasters or economic crises. Effectively managing...
