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COMMERCIAL DEVELOPMENT AND MARKET SHARE INCREASE

SALES IN GROCERY MARKET AND INNOVATIVE CHANNELS

We manage sales development with large-scale retail brands (GDO), Cash & Carry, Gourmet, Online, and Delivery at a national level. We constantly monitor the evolution of sales channels, consumption styles, and purchase habits to continuously update our market approach in line with changes.

In detail:

  • Definition of the commercial plan,
  • Management of presentations and offers,
  • Negotiations for the inclusion of new suppliers,
  • Extension of the assortment to new products,
  • Renewal of supply agreements,
  • Programming of promotional interventions,
  • Receiving and controlling order flow,
  • Controlling compliance with agreed prices, discounts, quantities, promotional plans,
  • Extending to new channels and sales points, new acquired companies,
  • Monitoring the competitive scenario for each market and specific sales outlet: present operators, prices, promotional pressure, numeric and weighted distribution,
  • Analysis of product/channel/customer profitability.