SALES IN GROCERY MARKET AND INNOVATIVE CHANNELS
We manage sales development with large-scale retail brands (GDO), Cash & Carry, Gourmet, Online, and Delivery at a national level. We constantly monitor the evolution of sales channels, consumption styles, and purchase habits to continuously update our market approach in line with changes.
In detail:
- Definition of the commercial plan,
- Management of presentations and offers,
- Negotiations for the inclusion of new suppliers,
- Extension of the assortment to new products,
- Renewal of supply agreements,
- Programming of promotional interventions,
- Receiving and controlling order flow,
- Controlling compliance with agreed prices, discounts, quantities, promotional plans,
- Extending to new channels and sales points, new acquired companies,
- Monitoring the competitive scenario for each market and specific sales outlet: present operators, prices, promotional pressure, numeric and weighted distribution,
- Analysis of product/channel/customer profitability.