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COMMERCIAL DEVELOPMENT AND INCREASE IN MARKET SHARE

SALES IN LARGE DISTRIBUTION
AND INNOVATIVE CHANNELS

We deal with the development of sales at large-scale retail trade (GDO), Cash&Carry, Gourmet, On-line and Delivery brands present at a national level. We constantly monitor the evolution of sales channels, consumption styles and purchasing habits to always update the approach to the market following its changes.

In detail:

  • definition of the commercial plan,
  • management of presentations and offers,
  • negotiations for the inclusion of the new supplier,
  • extension of the assortment to new products,
  • renewal of supply agreements,
  • planning of promotional interventions,
  • receiving and controlling the order flow,
  • control of compliance with agreed prices, discounts, quantities, promotional plans,
  • extension to new channels and new points of sale, new companies acquired,
  • monitoring of the competitive scenario for each individual market and specific sales location: operators present, prices, promotional pressure, numerical and weighted distribution,
  • analysis of product/channel/customer profitability.