by Food Marketing | May 8, 2025 | DoctorWine
In large-scale retail trade, promotions have long dominated wine marketing strategies. Double-digit discounts, 3-for-2 deals, and flyers filled with discounted bottles have shaped the imaginations of entire generations of consumers. Today, however, the landscape is...
by Food Marketing | Apr 17, 2025 | DoctorWine
How do large-scale retail chains build their offerings? It’s not simply a matter of logistics or choosing the most competitively priced labels: the wine selection in large-scale retail is a true strategic lever, where margins, brand identity, consumption trends,...
by Food Marketing | Apr 3, 2025 | DoctorWine
Large-scale retail trade (GDO) has changed dramatically. From a simple outlet selling cheap, anonymous bottles, it has become the primary wine purchasing channel for Italians, with increasingly curated dedicated spaces and selections that focus on quality. While...
