In recent years, large-scale retail trade has been undergoing profound change, driven by the emergence of Generation Z among active consumers. These young people, born between the mid-1990s and the early 2010s, grew up in a digital, hyper-connected world, accustomed...
Competitiveness in the agri-food sector is changing rapidly and structurally. While quality, price, and distribution were once the key factors for differentiation, today the true strategic lever is transparency. Consumers seek guarantees, wanting to know where their...
The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
Within large-scale retail trade (GDO), trust is the most valuable asset a brand can earn. Consumers, faced with shelves full of options, often choose not only based on price or convenience, but above all based on the perceived level of trustworthiness of a brand....
The real possibility of new tariffs on Italian wine imports into the United States isn't just a diplomatic issue to resolve: it's a strategic warning signal. In recent years, many wineries have tied much of their economic development to the American market, becoming...