The concept that food is the new protagonist of the "Lipstick Effect" The concept that food is the new protagonist of the "Lipstick Effect" represents one of the most interesting developments in modern consumer psychology. What is the "Lipstick Effect"? Traditionally,...
The spice aisle in supermarkets today faces a subtle yet structural contradiction. On the one hand, it's now a universal category, present in nearly every home kitchen and a permanent fixture in the shopping cart. On the other, it continues to be treated on the shelf...
In recent years, the plant-based sector has ceased to be a niche for vegetarian or vegan consumers and has transformed into one of the most dynamic drivers of innovation in large-scale retail trade. Today, we're talking about a cross-cutting market, capable of meeting...
In recent years, large-scale retail trade has been undergoing profound change, driven by the emergence of Generation Z among active consumers. These young people, born between the mid-1990s and the early 2010s, grew up in a digital, hyper-connected world, accustomed...
Competitiveness in the agri-food sector is changing rapidly and structurally. While quality, price, and distribution were once the key factors for differentiation, today the true strategic lever is transparency. Consumers seek guarantees, wanting to know where their...
The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...