by Marco | Nov 4, 2024 | Category Management, Marketing and Branding
Branding is one of the most crucial elements to distinguish a family business in a crowded and competitive market such as the food and wine industry. Creating a strong and authentic brand is not just a matter of logo design or color choice: it is above all the ability...
by Marco | Oct 7, 2024 | Communication and Promotion, Marketing and Branding
Artificial Intelligence (AI) is revolutionizing the way businesses operate across various sectors, and food & beverage is no exception. With advancements in technology and access to vast amounts of data, AI can support strategic decisions and optimize business...
by Marco | Aug 1, 2024 | Marketing and Branding
In the competitive world of large-scale retail trade (GDO), the difference between success and failure often lies in a company’s ability to best manage the complex relationship with this sales channel, understand its characteristics and needs, and establish a...
by Marco | Apr 22, 2024 | Marketing and Branding
In the contemporary commercial landscape, niche producers occupy a unique and challenging position in Italy and in the food & wine sector. Characterized by limited production, focus on specific market segments and often by a passion for quality and uniqueness of...
