In the food retail sector, the decisive moment isn't just when a product enters a retailer's assortment. The real competition continues inside the store, in front of the shelf, where dozens of products compete for the consumer's attention at the same time. Being...
Internationalization represents one of the main growth opportunities for companies in the Food & Beverage sector. The quality of Italian products, the recognition of local traditions, and the reputation of Made in Italy represent a significant competitive advantage,...
In the Food & Wine sector, having a good product is no longer enough. Quality remains essential, but alone does not guarantee visibility, positioning, and commercial results. Wineries, food companies, producers, distributors, consortia, restaurants, and food and wine...
In the food industry, simply having a good product is no longer enough. Quality remains essential, but today a brand's success increasingly depends on its ability to tell its story, stand out, and create an authentic connection with consumers. This is where food...
In recent years, the food sector has undergone a profound transformation in distribution and sales methods. The growth of e-commerce, accelerated by the digitalization of consumption and evolving purchasing habits, is changing the way food producers reach the end...
The concept that food is the new protagonist of the "Lipstick Effect" The concept that food is the new protagonist of the "Lipstick Effect" represents one of the most interesting developments in modern consumer psychology. What is the "Lipstick Effect"? Traditionally,...