by Food Marketing | Nov 18, 2025 | Communication and Promotion, Marketing and Branding
The Italian food sector is one of the most complex and challenging to manage. Competition is intense, margin pressure is constant, distribution is selective, and the consumer is rapidly evolving. In this context, marketing for food companies is not an ancillary...
by Food Marketing | Oct 23, 2025 | Communication and Promotion, Marketing and Branding, Supermarkets and Large-Scale Retailers
The wine market is undergoing a structural transformation affecting production, consumption, and communication models. Market globalization, the digitalization of processes, and the growing consumer base have made the competitive environment more dynamic and...
by Food Marketing | May 20, 2025 | Marketing and Branding, Sales, Supermarkets and Large-Scale Retailers
In the context of large-scale retail trade (GDO), innovation is a crucial factor for success. Among the many areas of evolution, packaging plays a key role, as it not only protects the product, but also represents the first point of contact with the consumer. But how...
by Food Marketing | Mar 26, 2025 | Marketing and Branding, Supermarkets and Large-Scale Retailers
How to Monetize Sales Channels with Digital Advertising In recent years, the world of large-scale retail trade (GDO) has undergone a profound transformation, driven by digitalization, e-commerce and the growing centrality of data. One of the most significant trends in...
by Food Marketing | Oct 22, 2024 | Communication and Promotion
The wine industry is one of the oldest and most fascinating industries in the world, but also one of the most competitive. Over the past few decades, evolving market dynamics and changing consumer preferences have led wineries to seek new strategies to remain...
