we have been providing high profile consultancy for 40 yearsFood & Beverage||marketing||Large-scale distribution||wine & spirits
The Importance of Visual Merchandising in Food Distribution: How to Increase Point-of-Sale Sales
In the food retail sector, the decisive moment isn't just when a product enters a retailer's assortment. The real competition continues inside the store, in front of the shelf, where dozens of products compete for the consumer's attention at the same time. Being...
Internationalization strategies for companies in the Food & Beverage sector
Internationalization represents one of the main growth opportunities for companies in the Food & Beverage sector. The quality of Italian products, the recognition of local traditions, and the reputation of Made in Italy represent a significant competitive advantage,...
Marketing, sales, branding, and communications in the Food & Wine industry: why an integrated strategy is needed today
In the Food & Wine sector, having a good product is no longer enough. Quality remains essential, but alone does not guarantee visibility, positioning, and commercial results. Wineries, food companies, producers, distributors, consortia, restaurants, and food and wine...
Relaunching wine in large-scale retail: an operational guide to regaining relevance on the shelves.
Pietro Rocchelli offers a managerial and concrete interpretation of the role of wine in large-scale retail trade: less assortative dispersion, more category discipline, and greater collaboration between industry and retailers. In recent months, wine in large-scale...
Food Branding: How to Build a Strong Brand in the Food Industry
In the food industry, simply having a good product is no longer enough. Quality remains essential, but today a brand's success increasingly depends on its ability to tell its story, stand out, and create an authentic connection with consumers. This is where food...
E-commerce and large-scale retail trade: synergies and opportunities for food producers
In recent years, the food sector has undergone a profound transformation in distribution and sales methods. The growth of e-commerce, accelerated by the digitalization of consumption and evolving purchasing habits, is changing the way food producers reach the end...
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